virtual fitness news

Peter Roberts, former CEO and founder of Pure Gym, has invested in Another Round, a personal training app which utilises AI and machine learning. Roberts ... More

Hotel giant Accor has launched a new bespoke, premium fitness service for its upmarket Pullman Hotels & Resorts. The new Pullman Fitness Squad will be ... More

Danish health club operator Repeat, launched in 2016 by serial fitness entrepreneur Rasmus Ingerslev, has filed for bankruptcy. The news comes after the chain, which ... More

Pullman Hotels & Resorts, part of the Accor group, is introducing Pullman Power Fitness, a social fitness concept with on-demand classes and a community of ... More

Peloton and Grammy Award-winning singer Beyoncé have signed a broad, multi-year partnership which will result in the launch of new, themed workouts on the interactive ... More

Digital fitness brand Fiit has secured a groundbreaking deal with satellite TV giant, Sky, to make its virtual workout platform available through the subscription-based Sky ... More

An online fitness community, created by personal trainer and social media influencer, Talilla Henchoz, during lockdown as a way of giving something back, has gone ... More

Apple is rumoured to be gearing up for the launch of a subscription-based virtual fitness offer. Citing sources "familiar with the plans", financial news service ... More

Boutique fitness operator, TRIB3, has announced it will open a new global HQ and flagship studio in the heart of Manchester. The company has agreed ... More

Global fitness giant, Les Mills, has announced a date for a live webinar focusing on workplace wellness. 'Transform Workplace Wellbeing' will take place on 22 ... More

Nearly two-thirds of gym and health club members in the US (65 per cent) are planning on returning to their club once lockdown measures allow, ... More

David Lloyd Leisure (DLL) has reopened 50 of its clubs for socially distanced outdoor exercise. The creative move comes as the operator reveals the first ... More

Wellness and lifestyle media outfit, Well + Good, has launched Well+, an online wellness community which provides exclusive access to wellness apps, digital fitness classes ... More

Leisure operator GLL has partnered with digital fitness expert Wexer to launch an ‘any time, anywhere’ virtual group exercise offering for its members across the ... More

Providing digital fitness content is emerging as a critical value driver for health club operators during the coronavirus (COVID-19) shutdown, according to a wide-ranging study ... More

The leisure industry is increasingly feeling the pressure as countries introduce measures to tackle the COVID-19 (Coronavirus) pandemic. Travel bans, border closures, social distancing measures ... More

Snap Fitness has made international expansion its priority for 2020, with plans to enter new territories during the year. The franchised fitness chain saw healthy ... More

Equipment supplier Life Fitness has created on-demand digital programming for its commercial CV equipment. Called Life Fitness On Demand, the new service will see digital ... More

Wellness company MYXfitness has become the latest company to launch an on-demand, at-home fitness offer, looking to engage consumers directly through virtual fitness. MYXfitness' package ... More

The on-demand fitness sector has a new player, following the launch of 1FitLife. The brainchild of industry veteran and entrepreneur David Langridge – a former ... More

Virtual fitness provider FitnessOnDemand (FOD) has signed a partnership deal with cardio workout supplier Strong by Zumba, which will see the HIIT-based classes being offered ... More

Global spa consultancy Raison d’Etre (RdE) has been commissioned to design and implement Denmark’s largest spa and wellness facility, which will be situated in a ... More

Fledgling fit-tech startups will have their products and services nurtured in the second round of ukactive’s ActiveLab programme. Now in its second year, the mentoring ... More

Beachbody – the global fitness brand behind Insanity and P90X – has partnered with digital specialist Wexer to offer its workouts in gyms worldwide. The ... More

Virtual fitness provider Wexer has purchased London-based mobile app development company Connected Fitness Labs (CFL) for an undisclosed sum. CFL – a standalone subsidiary of ... More