promotion news

Thirty one per cent of adults worldwide – approximately 1.8 billion people – did not meet the recommended levels of physical activity in 2022, according ... More

The Great Spa Towns of Europe (GSTE) has announced the successful approval of its funding application under the European Town Twinning Programme. This funding will ... More

The Active Czech Foundation hosted its first annual Active Czech Conference earlier this month, in Prague, conducted in both Czech and English. The conference was ... More

Everyone Active has launched a golfing brand, Everyone Golf, after new contract wins made it the UK’s second-largest golf operator in the UK, with ten ... More

Portugese footballer, Cristiano Ronaldo, has launched a health and wellness app that harmonises advice on fitness, nutrition and mental wellness in one seamless experience. Renowned ... More

Industry research organisation, the Global Wellness Institute (GWI), has announced the release of a new report called Wellness Policy Toolkit: Wellness in Tourism. It’s the ... More

Brand specialist, Kantar, has ranked a key group of health and fitness operators by consumer awareness scores to find a winner in a prompted recall ... More

The UK government acknowledged in its recent budget that economic recovery depends on the health of the nation, but failed to find the investment needed ... More

Technogym is launching Checkup, an assessment station which uses AI to personalise training programmes in order to create more effective workouts. The AI-based system scans ... More

The fitness industry is gearing up to engage with the medical profession according to the results of the American College of Sport’s Medicine (ACSM) trends ... More

The Exercise for Health Summit (EfHS), organised by EuropeActive, kicked off today at the Melia Castille in Madrid, with the timing designed to coincide with ... More

The board of Planet Fitness has ousted Chris Rondeau from his role as CEO, effective immediately, replacing him with Craig Benson, a member of the ... More

A new immersive experiential attraction is being planned for the famous Oxford Street in the heart of UK capital city, London. With a target of ... More

Industry figure Tammy Pahel has been recognised by the International Spa Association (ISPA) with its 2024 ISPA Dedicated Contributor Award. Currently vice president of spa ... More

EuropeActive is launching a new event dedicated to promoting health-enhancing physical activity and its impact on communities and individuals. The Exercise for Health Summit (EfHS) ... More

VisitEngland has published its Annual Survey of Visits to Visitor Attractions for 2022, showing that while visitation numbers across England continued to recover through 2022, ... More

International themed attraction and experience designer Katapult and animation studio Aardman have launched a new themed attraction concept at IAAPA Expo Asia in Singapore, featuring ... More

Fitness operator, World Class Romania, has opened a new flagship health club and announced ambitious expansion plans. Located in a business hub close to Politehnica ... More

Set to launch on 23 May, SeaWorld Abu Dhabi will feature eight different realms offering immersive experiences – as well as dynamic habitats housing different ... More

Nonprofit trade association GSN Planet has appointed Michael Bruggeman, CEO and chief formulation officer for OM4 Organic Male + haia, and Helen Brown, principal of ... More

The Gym Group saw an upswing in EBITDA, to £38m for 2022, well above the £5.7m it reported for 2021. Membership also grew steadily during ... More

North American spa franchise Massage Heights has reported record-breaking revenues and peak company average unit volume (AUV) performance for the past year. “As stress levels ... More

Fitness First’s annual Red Monday campaign, which ran across the UK on 16 January 2023, increased visits by a third and resulted in sign ups ... More

17,000 US consumers have been quizzed on their wellness priorities and habits as part of Mindbody’s 2023 Wellness Index survey. The annual report is conducted ... More

Dr Fiona Bull, head of the physical activity unit at the World Health Organization (WHO), has stated that “demonstrating impact is key” for the physical ... More