marketing campaign news

According to a major Moving Communities study, participation in public leisure centre activities saved the NHS £397.8 million in 2023. The findings – analysed from ... More

Boutique London studio, 1Rebel, is moving into the recovery space with the launch of a contrast therapy concept called Reset. Combining sauna and cold plunge ... More

Some 800 people attended the UK Active Awards ceremony last night (3 October) in Birmingham. Sponsored by STA, the hosts were Professor Greg Whyte OBE ... More

Finalists for the UK Active Awards 2024 have been announced. Winners from across the 14 categories will be revealed at a ceremony at the International ... More

UK Active has announced details of its annual health and fitness industry awards ceremony, which will take place in Birmingham on the evening of Thursday ... More

The top operators, suppliers and facilities from across the physical activity sector were celebrated last night (26 October), as the winners of the prestigious ukactive ... More

McKinsey has gathered data on 2,000 US consumers to reveal insights into shifting consumer behaviour towards wellness in the US. Overall, The Future of Wellness ... More

The best in the business from across the physical activity sector were honoured last night (30 June) as the winners of the ukactive Awards 2022 ... More

The Gym Group’s (TGG) plans and profit forecasts were presented to analysts and investors during the company’s recent Capital Markets Day. The event was led ... More

Entries are now open for the annual UK Active Awards. Following two years of unparalleled disruption, UK Active has added two COVID-19-related award categories which ... More

A marketing partnership between fitness marketplace Hussle and fast-food giant McDonald's resulted in a significant increase in the number of people looking at gyms via ... More

David Lloyd Clubs has enrolled former Labour Party deputy leader Tom Watson to help raise the profile of its new Team PB programme. The six-week ... More

Health clubs, leisure centres and studios in England have opened today (12 April) for the first time during 2021. Some opened their doors to exercisers ... More

In some of the latest wellness-focused webinars, speakers highlighted the value of looking to other industries for inspiration on how to cope with challenges presented ... More

SKincare brand Dermalogica has unveiled measures to help its spas and professional skin therapists reopen their businesses, once the time is right in their local ... More

The Australian government has pledged AUS$76m (£39.7m, US$52m) to revive its tourism industry in the wake of the bushfires that are currently affecting the country's ... More

The latest edition of the highly-successful This Girl Can Campaign has been celebrated for its "taboo-busting" and "brave" take on what female fitness really looks ... More

A new marketing campaign has been launched to showcase the "best of British sport" around the world. The ‘Sport is GREAT’ has been timed to ... More

Tennis fans visiting this year's Wimbledon championships will be offered an opportunity to practise on Centre Court alongside Andy Murray – in virtual reality. The ... More

The Gym Group has launched a marketing campaign targeting teenagers who are in the midst of their exam period. The budget chain is offering free ... More

Leisure operators Everyone Active and GLL each picked up three gongs at the ukactive Awards last night, held as part of the Active Uprising event ... More

The winners of the Museums + Heritage Awards were announced in London last night (15 May), with museums large and small being honoured and Sir ... More

Online fitness marketplace PayAsUGym is to undergo a rebrand as the service shifts its focus on supporting mid-market and premium health club operators reach a ... More

The winners of this year’s Museums + Heritage Awards for Excellence have been announced, with shortlisted projects celebrated and recognised across the museums, galleries, heritage ... More

The Isle of Wight’s tourism body is teaming up with the filmmakers behind a remake of classic children’s book We’re Going On a Bear Hunt ... More