marketing news

A thought-provoking, US national probability study, The WELLSurvey™, has revealed that the majority of Americans now include several health and wellness practices in their everyday ... More

Middleton Enterprises, a UK-based family investment office, has committed £1.6 million (US$2.1 million, €1.9 million) in funding to the Light Centre – a network of ... More

Boutique fitness software platform, Xplor Mariana Tek, has launched in-app gamification to help studios motivate more members to reach their fitness goals. The gamification suite ... More

Global restaurant brand, Subway, has teamed up with GB Basketball, Breaking GB and Skateboard GB to promote physical activity in these three emerging sports. The ... More

More than 200 organisations and athletes in the UK have signed an open letter to party leaders to commit to making the nation the most ... More

Leisure development specialist, Alliance Leisure, has appointed industry veteran, David Stalker, as advisor to the board, as the company aims for £150 million turnover next ... More

Peloton has secured a critical US$1bn five-year loan to shore up its finances. The loan has repayment terms which are 600 basis points over the ... More

Peloton Interactive Inc is believed to be working to get its costs under control in a bid to align with the expectations of private equity ... More

Atlanta-based boutique fitness software company, Xplor Mariana Tek, has kicked off a push for international expansion. Shannon Tracey, VP of sales and marketing, says the ... More

Everyone Active has launched a golfing brand, Everyone Golf, after new contract wins made it the UK’s second-largest golf operator in the UK, with ten ... More

UK Active has announced details of its annual health and fitness industry awards ceremony, which will take place in Birmingham on the evening of Thursday ... More

Portugese footballer, Cristiano Ronaldo, has launched a health and wellness app that harmonises advice on fitness, nutrition and mental wellness in one seamless experience. Renowned ... More

With a new master franchisee on board, the rollout of Anytime Fitness in the Middle East will get underway later this year, with the first ... More

Having announced its intention to open 50 low cost gyms in the next three years, with a ROIC of 30 per cent, The Gym Group ... More

The International Spa Association (ISPA) Foundation has released the 2024 edition of its Consumer Snapshot research initiative, shedding light on the behaviours and preferences of ... More

Andrei Fomin, the mastermind behind London’s Russian bathhouse and spa concept Banya No 1, wants to take his brand global, according to an exclusive interview ... More

US lobbying organisation for the health and fitness sector, IHRSA, has announced a name change today, becoming the Health & Fitness Association. IHRSA president and ... More

CIMSPA has published its 2024-2030 strategy Releasing the Power of Our Profession, which sets out how the sector’s 600,000-strong workforce can be supported and professionally ... More

The International WELL Building Institute (IWBI), has launched a new global certificate to recognise and award industry best practices to create healthier and more resilient ... More

Destination wellness brand Canyon Ranch will host the first edition of its beauty and wellness festival, called Enchant at Canyon Ranch, from 17 to 21 ... More

Dawn Tuckwell and Cheryl Hersey, founders of Action Group, have sold the company to their team via an Employee Ownership Trust (EOT). Both will remain ... More

According to McKinsey’s latest report, The trends defining the US$1.8 trillion global wellness market in 2024, the market for wellness is being driven by consumers ... More

A deal between one of the world’s biggest gym groups and a streaming giant involves members of RSG Group’s gyms being offered a Paramount+ subscription. ... More

Richard North has taken up the role of CEO at United Fitness Brands (UFB), owner of five boutique fitness brands. Announcing his new role, North ... More

TikTok, has launched into the fitness market with a new hub called #TikTokFitness and a supporting consumer marketing push. The social media giant has also ... More