immersive experiences news

Kerzner International has officially opened the doors to its striking new vertical resort, One&Only One Za’abeel, in Dubai. The opening marks the launch of the ... More

One&Only One Za’abeel, a striking upcoming urban vertical resort in Dubai, will be home to Clinique La Prairie's (CLP) first Longevity Hub in the UAE. ... More

Sony Pictures is set to launch an immersive indoor entertainment park at Oakbrook Center in Chicago in December, featuring escape rooms, interactive exhibits, racing simulators, ... More

Clinique La Prairie (CLP) is preparing for the imminent opening of its fourth global Longevity Hub Taipei in Taiwan on 25 November. Following the launch ... More

Six Flags is launching two new haunted house experiences, inspired by iconic horror movies, The Conjuring and Saw X. Coinciding with the 30th season of ... More

A new urban wellness retreat is set to launch in Knightsbridge, London, backed by a trio of professionals from the beauty and medical fields, including ... More

Center Parcs is conducting a £6.5 million (US$7.8 million, €7.5 million) spa remodel at its Elveden Forest holiday village in Suffolk, UK. Reimagined in line ... More

The Eden Project has revealed new visuals for its planned Dundee project in the city’s East Docks, with architecture by Feilden Clegg Bradley Studios. The ... More

Set to launch on 23 May, SeaWorld Abu Dhabi will feature eight different realms offering immersive experiences – as well as dynamic habitats housing different ... More

Carowinds theme park in North Carolina, US, has launched year-round operations this month (January 2023). The park has introduced additional weekends to the calendar in ... More

Plans to create a new Eden Project North attraction in Morecambe, UK, have been given a major boost after the central government pledged to support ... More

A permanent public art sculpture allows the public to observe the galaxy's exoplanets – which human life could potentially exist on. Data Gate is the ... More

Disney is utilising wearable technology to provide guests at its Disneyland Resort in Anaheim, California, with a wide range of "hands-free conveniences and immersive experiences". ... More

Spa guests at five-star hotel and spa Seaham Hall in Durham, UK, are being invited to take the plunge into extreme bathing with a new ... More

The Experience Department (Ted) has expanded its European-based leadership team, appointing Jake McCoy to the new position of director of operations. McCoy joins Ted’s UK ... More

Construction work is set to be completed later this year (2022) on the world's largest multi-species aquarium at SeaWorld Abu Dhabi. Slated for a 2023 ... More

Plans to create a new Eden Project North attraction in Morecombe UK have been given the green light by planners. Lancaster City Council approved the ... More

Las Vegas’ vast new integrated mega-resort called Resorts World Las Vegas recently launched its 26,000sq ft wellness facility called Awana Spa & Wellness. Developed by ... More

British Prime Minister Boris Johnson has thrown his weight behind plans to build an Eden Project North visitor attraction in the Lancashire seaside town of ... More

The Themed Entertainment Association (TEA) has named Melissa Ruminot as its president-elect. Ruminot, a current TEA International Board VP, will officially begin her tenure as ... More

11Arches, the charity behind outdoor theatrical spectacular Kynren – an Epic Tale of England, in Bishop Auckland, Durham, UK, has unveiled the first phase of ... More

A new virtual reality (VR)-based, interactive gaming attraction is set to launch in the West Midlands, England in 2021. To be operated by Atmos VR, ... More

In a time of financial uncertainty for the global museum community, this year's TrendsWatch report from the American Alliance of Museums (AAM) and the Center ... More

Moreau Kusunoki Architects, working with local firm Genton, have won a competition to transform Sydney's Museum of Applied Arts & Sciences with a design aimed ... More

Discovery Destinations, a leader in real-world entertainment, has announced a new strategic partnership with UK-based immersive experience design firm Holovis. Holovis will act as a ... More