immersive news

In 2026, the traditional bathhouse experience will get a futuristic twist with the arrival of Submersive – an innovative concept combining classical spa therapies with ... More

Virtual reality creators Excurio has teamed up with experts from The Muséum National d'Histoire Naturelle to create Life Chronicles London, a free-roaming VR experience. Visitors ... More

The Park Playground, has opened its first Immersive VR franchise in Porto, Portugal. The Porto venue is the company’s fifth European location and includes a ... More

Minor Hotels CEO Dillip Rajakarier has unveiled plans to introduce an innovative medi-wellness concept to the group's Anantara Hotels, Resorts and Spas brand, with ambitions ... More

Merlin Entertainments has launched its new Hyperia rollercoaster at Thorpe Park to celebrate its 45th year. The ride is billed as the UK's tallest, fastest ... More

Live action video game experience Chaos Karts has launched in a 15,000sq ft arena in Al Quoz, Dubai. Chaos Karts is the brainchild of Tom ... More

Twenty-five cameras, nine servers, 70 projectors and a range of AV technologies are being used to bring the art of Van Gogh to life in ... More

A study has found that the use of cinematic and video editing techniques can drastically increase the aesthetic appeal and user engagement of virtual reality ... More

HoloBike, a holographic training bike that simulates trail rides in lifelike 3D, is aiming to push indoor cycling technology up a gear. A California-based group ... More

Disneyland Paris has unveiled a new name for Walt Disney Studios Park as part of the park’s US$2 billion transformation. Walt Disney Studios Park will ... More

High-end five-star hotel company Kempinski Hotels is making its mark in Vietnam with a luxury waterfront property overlooking the Saigon River. Set to open by ... More

Marriott International has signed a new deal with Neom to open a Ritz-Carlton Reserve property as part of Trojena, a brand new year-round mountain adventure ... More

The Sacred River Spa at Four Seasons Resort Bali at Sayan will reopen later this year with an all-new design plus enhanced treatments and experiences ... More

Atlanta-based boutique fitness software company, Xplor Mariana Tek, has kicked off a push for international expansion. Shannon Tracey, VP of sales and marketing, says the ... More

The team behind TRIB3 has launched a reformer Pilates studio concept called PILAT3S, which will be available either as a standalone franchise, or as a ... More

Universal has revealed it will be adding new Harry Potter attractions, alongside Super Nintendo and How to Train Your Dragon worlds to its Florida resort. ... More

The first bricks and mortar Kinrgy studio opens today (1 March) in West Hollywood. Founded by Emmy Award-winning dancer, Julianne Hough, the brand started as ... More

The Global Wellness Summit (GWS) has released its annual Future of Wellness report, forecasting what will make waves in the diverse world of wellness in ... More

Zumba, and virtual reality workout platform, FitXR, have joined forces to offer mixed-reality versions of Zumba's dance routines. The partnership came about as a result ... More

Rural countryside retreat Dormy House in the Cotswolds, UK, has reopened its House Spa to guests following a month-long renovation project. A new contrast bathing ... More

Wake the Tiger, the Bristol-based immersive art experience, is set to open its 1,000sq m expansion on Friday 2 February. Dubbed ‘the world’s first amazement ... More

Immersive entertainment specialists, Layered Reality, is creating a tribute to Elvis Presley featuring a concert experience with a life-sized digital Elvis. The Elvis Evolution will ... More

Kerzner International has officially opened the doors to its striking new vertical resort, One&Only One Za’abeel, in Dubai. The opening marks the launch of the ... More

Huafa Snow World, a 131-hectare sport and entertainment destination in Shenzhen, China, designed by architecture firm, 10 Design is slated to open in 2025. The ... More

A chic new art-inspired spa will open in January 2024 on the French Riviera at the iconic 110-year-old Le Negresco hotel. Located on the coast ... More