consumer behaviours news

Young and affluent consumers are leading health club usage in Latin America, according to research from the Health and Fitness Association (HFA) and there are ... More

Wearable tech company, Myzone has created an advisory board to provide the business with strategic insights into trends and behaviours in the evolving landscape for ... More

There are now more than 300 boutique fitness studios across London – an increase of 17.4 per cent when compared to 2018. Figures from the ... More

A new report shows how the pandemic is shifting consumer behaviours in fitness, sport and physical activity – and how those changes are likely to ... More

In some of the latest wellness-focused webinars, speakers highlighted the value of looking to other industries for inspiration on how to cope with challenges presented ... More

The Global Wellness Institute (GWI), a nonprofit research and educational resource for the wellness industry, has launched a new white paper series with an aim ... More

Harnessing the power of group exercise in an effective fashion will be key to capitalising on latent potential in the fitness market, says the new ... More