boutique operators news

Ten UK fitness industry leaders have written an open letter to the Prime Minister, Boris Johnson, calling for urgent action to help businesses survive the ... More

Gyms, health clubs, leisure centres and fitness studios in England are back in business today as the one-month lockdown ends. Many gyms opened their doors ... More

Wellness company MYXfitness has become the latest company to launch an on-demand, at-home fitness offer, looking to engage consumers directly through virtual fitness. MYXfitness' package ... More

Boutique fitness operator 1Rebel has partnered with Technogym to develop an at-home indoor cycling platform to rival the likes of Peloton. The new Ride Live ... More

Boutique fitness studio operator Digme Fitness will begin offering its business model to franchisees, as it looks to grow its brand in the UK and ... More

Daniel Macaulay, CEO of sports marketing group Brandwave, has been revealed as the keynote speaker at this year’s Sweat event, taking place on 8 March. ... More

Fitness brands, startups and investors are set to debate the next phase of growth for the boutique sector, as Sweat returns for a second year ... More

US-based Fortë, which provides live and on-demand access to premiere boutique fitness classes for consumers at home, has signed a partnership deal with virtual fitness ... More

UK based athletic fashion brand, Sweaty Betty, is getting further into fitness with the opening of a three-floor flagship store in London's Soho this September, ... More

Studio subscription service ClassPass is to cap the maximum number of visits its members can make to its network of boutique studios to just 10 ... More

US researchers have launched a new study which will explore prevalent marketing trends in the burgeoning boutique fitness studio market. Boutique studios have enjoyed a ... More

The explosion of new boutique gym sites across London demonstrates how consumers are waking up to the possibilities of boutique group fitness, according to the ... More