audience news

The 2024 Global Wellness Summit (GWS) is set to make a splash in Scotland from 4-7 November, with the theme “A Watershed Moment for Wellness”. ... More

Global restaurant brand, Subway, has teamed up with GB Basketball, Breaking GB and Skateboard GB to promote physical activity in these three emerging sports. The ... More

The Park Playground, has opened its first Immersive VR franchise in Porto, Portugal. The Porto venue is the company’s fifth European location and includes a ... More

According to new research from Ernst & Young, the gap between female and male engagement in sport and physical activity is narrowing, with Gen Z ... More

Everyone Active has launched a golfing brand, Everyone Golf, after new contract wins made it the UK’s second-largest golf operator in the UK, with ten ... More

Having redefined the model of public-private collaboration in Spain, Go Fit is now expanding into Italy and has ambitious plans to grow its estate, memberships ... More

Jason Worthy has been appointed group CEO of Myzone to lead the 'next stage of growth', with current group CEO, David Stalker, stepping back to ... More

Oxygen Consulting is about to launch its first UK Padel Report, which investigates this fast-growing sport. Brought to the UK around 2012, padel has really ... More

The team behind TRIB3 has launched a reformer Pilates studio concept called PILAT3S, which will be available either as a standalone franchise, or as a ... More

Universal has revealed it will be adding new Harry Potter attractions, alongside Super Nintendo and How to Train Your Dragon worlds to its Florida resort. ... More

Fitness On Demand (FOD) has teamed up with Les Mills, to offer an omnichannel fitness solution to operators. Fitness on Demand is owned by Lift ... More

Mike Farrar, chair of UK Active, has called on the UK government to deploy the physical activity sector to support the NHS and tackle the ... More

London boutique operator, Frame, has teamed up with the Tate Modern to offer two yin and sound yoga classes, following by a tour of the ... More

A deal between one of the world’s biggest gym groups and a streaming giant involves members of RSG Group’s gyms being offered a Paramount+ subscription. ... More

Xponential Fitness is bringing its Club Pilates brand to the UK, with the opening of two locations in London. The move reflects the growing popularity ... More

The Gym Group has announced its positive H1 trading trends have continued, with year end revenue up by 18 per cent and members by an ... More

TikTok, has launched into the fitness market with a new hub called #TikTokFitness and a supporting consumer marketing push. The social media giant has also ... More

The Gym Group (TGG) has trialled and introduced a new Off-Peak membership as part of an overhaul of its suite of membership packages. In September, ... More

The second W3FIT event took place in Croatia recently, drawing buyers and suppliers together from across the EMEA region for three days of meetings, networking ... More

The rapid advance of technology in all areas of life is putting societies in flux, creating uncertainty and forcing people to reassess their plans for ... More

The top operators, suppliers and facilities from across the physical activity sector were celebrated last night (26 October), as the winners of the prestigious ukactive ... More

Pentathlon GB has launched a new sub-brand, Penta+, as part of a strategy to modernise itself as a multi-sport provider. The national governing body for ... More

Les Mills is jumping into Mixed Reality with the launch of the Bodycombat XR workout, designed by programme directors, Rachael Newsham and Dan Cohen, for ... More

Kintsugi, a new private wellness club concept, will launch its flagship destination on Abu Dhabi’s Al Reem Island in November. Unveiled in 2022, Kintsugi is ... More

Xponential Fitness has signed a deal to become the official fitness partner of the Los Angeles Rams NFL team. Designed to "energise and inspire fans ... More