Dave Long news

Purpose Brands – the company formed via the merger of Orangetheory Fitness and Self Esteem Brands – has appointed Lauren Cody as brand president of ... More

Purpose Brands, the US$3.7 billion company formed by the merger of Orangetheory Fitness and Self Esteem Brands, has appointed Tom Leverton as CEO. Leverton most ... More

With a new master franchisee on board, the rollout of Anytime Fitness in the Middle East will get underway later this year, with the first ... More

Orangetheory Fitness has 'massive expectations' for growth in the UK and Europe and sees potential demand for up to 10,000 studios worldwide, says CEO, Dave ... More

This story was updated at 14.00GMT on 14 March 2024 and 16.00 GMT on 15 March 2024 Self Esteem Brands (SEB) and Orangetheory, which announced ... More

Orangetheory and Self Esteem Brands have revealed plans to merge 'as equals' creating a new company with around US$3.5 billion a year in sales and ... More

Orangetheory Fitness is tapping into the strength training trend with Strength 50, a new 50-minute class designed to cater to all fitness levels. Strength 50 ... More

Dave Long, co-founder and CEO of Orangetheory Fitness, has told HCM the boutique fitness franchise is aiming to expand to 100 more locations globally this ... More

Orangetheory has introduced a new AI-powered heart-rate tracking system called MaxHR to boost the personalisation and efficiency of members’ workouts. Based on a proprietary algorithm, ... More

Leading fitness chains in the US are closing their clubs and studios, as a measure to tackle the spread of COVID-19 (coronavirus). LA Fitness, 24 ... More

Orangetheory Fitness recorded more than US$1bn (€875m, £765m) in system-wide revenues during 2018 – a record for the franchise-based operator. The company – which offers ... More

US-based health club chain Orangetheory Fitness has signed a deal to expand its concept in southern England with 70 studios set to open over the ... More

US-based health club chain Orangetheory Fitness has opened its first corporate-owned studio in New York City. Located in the Astor Place neighborhood, the vibrant community ... More

US-based Franchise-based health club chain Orangetheory Fitness has opened its 500th studio in Seattle-Ballard, Washington, US. The opening is part of the company’s explosive growth ... More

The government's drive to get a million people playing more sport is to be promoted by nine new champions, one for each region in England. ... More