Basecamp Fitness news

Purpose Brands, the US$3.7 billion company formed by the merger of Orangetheory Fitness and Self Esteem Brands, has appointed Tom Leverton as CEO. Leverton most ... More

With a new master franchisee on board, the rollout of Anytime Fitness in the Middle East will get underway later this year, with the first ... More

Orangetheory and Self Esteem Brands have revealed plans to merge 'as equals' creating a new company with around US$3.5 billion a year in sales and ... More

Self Esteem Brands (SEB), owner of Anytime Fitness, has released year-end results which show year-on-year revenues up by 12.3 per cent and the launch of ... More

Chuck Runyon, CEO of Self Esteem Brands (SEB), has told HCM that rumours the company is considering selling its Anytime Fitness brand are “categorically untrue”. ... More

Industry veteran Jason Worthy, who was appointed CEO of Anytime Fitness UK eight months ago, has stepped down from the role effective immediately, citing 'personal ... More

Dave Mortensen, co-founder of Self Esteem Brands (SEB) – the company behind a raft of wellness brands, including Anytime Fitness – says the company is driving to ... More

Self Esteem Brands (SEB) is taking its Anytime Fitness brand to France, following the signing of a master franchisee deal. Anytime France SARL, a company ... More

Self Esteem Brands (SEB) has confirmed the launch of its new brand, SUMHIIT Fitness (pronounced 'Summit Fitness'), at it sets a course to reach 10,000 ... More

Basecamp Fitness – a 35-minute workout concept owned by Self Esteem Brands – will be launched into the Australian market as Sumhiit Fitness through the ... More

Tech giant Apple is venturing further into the wellness space by launching a new Apple Watch Connected programme, designed to reward gym members for wearing ... More

Self Esteem Brands, the parent company of Anytime Fitness, has purchased The Bar Method – a low-impact fitness franchise with 123 studios across US and ... More

Self Esteem Brands, owner of Anytime Fitness, has acquired a new fitness concept with plans to franchise it worldwide. Basecamp Fitness – developed by entrepreneur ... More