Global spa consultancy bbspa_Group has broadened its horizons with a new Asian branch based in Singapore.

After years of monitoring projects in South East Asia, the organisation was convinced it could no longer miss the region’s potential.

The branch has been launched to export the group’s consultancy method into South East Asia, and propel it to become a leader in the field of wellness and spa.

Over the next three years, the consultancy outpost will target high-end hotel chains wishing to open a spa with a distinctive wellness concept.

Bbspa_Asia's challenge will be to realise spa concepts with a strong European matrix that also reflect each location’s distinct traditions. In addition, the branch will distribute technologies developed by bbspa_Tech and its partners, such as Aquaform shower systems, 1OO% YOUNIFORMS and spa CUBE.

The move has materialised thanks to bbspa’s partnership with consulting company Bonucchi e Associati, present in Singapore and Milan since 2011.

Helmed by CEO Rita Bonucchi, The company deals with international marketing, export and globalisation strategies, with a long and solid presence in South East Asia.

After nearly 30 years of cooperation with Bonucchi e Associati in Italy, bbspa decided to be supported by the consultancy’s fully-owned subsidiary in Singapore; BeaConsulting.

“My relationship with Rita is built on a foundation of friendship and an extremely deep sense of trust,” says Regis Boudon Doris, CEO of bbspa.

“We’ve known each other for over 30 years and it was with her guidance that we took bbspa’s first steps towards new markets. Together with Rita, we developed bbspa’s original brand identity and since then, we’ve breathed life into countless international spa projects."

“In the beauty and wellness sector, Rita is one of the most competent professionals I’ve ever met and her deep knowledge of the beauty market and design, plus her diverse contact network, will be a winning combination for bbspa_Asia.”

The group shared that opening a branch in Singapore will also let them explore and glean inspiration from Singapore’s local design scene and its commitment to sustainability.

In 2021, bbspa group also launched a new French division – click here to read more.