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Wildsmith Skin teams up with Serenbe for US market debut
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Award-winning US wellness community Serenbe in Atlanta, Georgia, has announced a partnership with British wellness brand Wildsmith Skin to bring its nature-inspired skincare and spa treatments to the states.
Inspired by the way trees adapt, heal and renew, Wildsmith products use targeted delivery systems that transport a precise dose of active ingredients deep into a specific part of the skin's cellular level at the optimum time of day.
The brand creates rituals aligned to the body’s natural circadian rhythm, including adaptations using the appropriate essential oil blend and massage flow dependent on the time of day. All treatments offer a retail component for take-home enjoyment.
Tested through clinical and consumer trials, Wildsmith develops and creates science-based products designed to transform skin health and wellbeing.
The new partnership has seen The Spa at Serenbe elevate its offering with a selection of branded Wildsmith treatments including its signature Radical Botany Facial.
Available as a 60- or 90-minute treatment, the facial has been taken through extensive clinical trials showing both instant and long-term results in hydration and smoothness. The experience incorporates advanced myofascial release, craniosacral holds and breathwork.
Spa guests can also find Wildsmith amenities at the wellness facility and opt to upgrade their signature massages with Wildsmith body oils including Vitality, Purity and Stillness. Additionally, Wildsmith’s skincare, bath and body products are now on sale in The Spa at Serenbe’s retail area.
“The synergy between Wildsmith and Serenbe makes this partnership a perfect fit,” says Katherine Pye, GM of Wildsmith.
“Both of our brands have health, wellbeing and responsibility at the core of everything we do.”
More about Serenbe
Founded by the Nygren family in 2004, Serenbe is a biophilic community connected to nature on the edge of Atlanta.
The community of more than 800 residents and growing is set among acres of preserved forests and meadows with miles of nature trails that connect homes and restaurants with arts and businesses.
Focused on wellbeing, Serenbe is a neighbourhood with fresh food, over 300 days of arts and cultural programming, multiple independent shops, a 27-room Inn, a recently-refreshed wellness retreat, four restaurants and a working organic farm.
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