Voya has launched a new body cream named the Buoyancy Body Butter to offer a nourishing skincare solution that leaves skin feeling silky soft and smooth.

Suitable for all skin types, Buoyancy Body Butter contains active ingredients rich in anti-inflammatory and antioxidant properties designed to help provide a regenerative effect.

The new blend is formulated with shea and cocoa butter to restore elasticity, increase collagen production and boost hydration by creating a protective barrier that retains moisture and prevents skin from drying.

Like all Voya products, the body butter is blended with hand-harvested Fucus Serratus seaweed claimed to provide pro-ageing benefits by offering a collagen boost.

To complete the sensory experience, the product features a soothing lavender and rosemary fragrance. The new launch is COSMOS organic certified, cruelty-free and vegan, plus it’s packaged in a fully recyclable tub and its carton is made from compostable algae board with water-based ink.

Voya will showcase the Buoyancy Body Butter later this month in an all-new spa ritual, the Warm Lavender Wrap Treatment.

The 55-minute ritual welcomes guests with a deep body brush exfoliation followed by the application of Voya’s fragrant lavender and seaweed sugar scrub.

The second phase of the treatment includes a warm application of the new body butter before guests are cocooned in Voya’s organic muslin cloth and treated to a head massage.