British luxury skincare brand AMRA has launched a line of men’s skincare products for professional and at home use.

AMRA for Men has been five years in the making and features an extensive range of high-performance products for face and body, that are formulated to target specific skincare concerns.
Each product claims to deliver healthy, youthful and radiant skin by hydrating the skin and reducing moisture loss.

It also promises to strengthen the skin’s structure and improve resilience by targeting and treating micro cuts, as well as reduce the appearance of wrinkles and fine lines.
The products are formulated with specially selected precious ingredients, including platinum, volcanic rock and meteorite powder, designed to hydrate, exfoliate and firm the skin, as well as eliminate toxins and repair damage caused by pollution and free radicals.

The range also features CELLUACTIV8, an active ingredient exclusive to AMRA that has been scientifically proven to repair and regenerate the skin.
Susan Jessop, founder and CEO at AMRA, says: “We have used the best active ingredients available alongside precious ingredients to create an exquisite range of luxury skincare and grooming products.”

Jessop adds: “We have ensured that each product achieves significant skincare results and meets the expectations of today’s men.”