British skincare brand Elemis

has introduced a gentle yet visibly effective alternative to traditional retinols – the Pro-Collagen Renewal Serum.

Following years of research and innovation, Elemis has created a formula that mimics the clarifying, skin-smoothing results of retinol, all while balancing and protecting moisture levels.

Noella Gabriel, Elemis global president and co-founder, explained that the company believes great skin starts with skin health, respecting the skin’s microflora, the lipid barrier and ultimately supporting the skin’s ecosystem.

“With our new serum, we’re delivering the results of a retinol while respecting the lipid barrier with a skin-friendly formulation.”

The serum is infused with a blend of padina pavonica and red microalgae, along with alfalfa and stevia extracts to deliver retinol-like benefits without irritation.

The advanced concentrate is designed to rejuvenate skin and significantly improve the look of expression lines, clarity, firmness, sun damage and visible pores.