Amra has announced the launch of its latest sun protection product; SPF50+ Serum.

"This serum is more than just a sunscreen; it’s a protective and hydrating masterpiece," said Olivia Hatton, COO at Amra.

"We’ve formulated this product to offer superior sun protection without compromising the luxurious feel our customers expect. It’s an essential addition to our skincare lineup, perfectly complementing our exclusive range of moisturisers."

Hatton says the key benefits of Amra’s latest serum include superior sun protection and hydration, a lightweight formula with no white cast and the capacity to enhance the effects of existing Amra moisturisers.

In other news, Amra has also announced an exclusive partnership with Anantara Dhigu Maldives Resort and Naladhu Private Island.

This collaboration introduces three of Amra’s signature facials, including one for men, featuring the brand’s premium Pearl and Green Caviar collections.

"We’re elated to bring Amra’s luxurious skincare rituals to these serene environments," said Sue Jones, CEO and founder of Amra.

"Our bespoke treatments integrate seamlessly with the natural beauty of the Maldives, offering guests an extraordinary experience that revitalises both skin and soul."