Massage firm Soothe expands into Europe

on-demand massage company soothe has launched in london – the company’s first location outside of the US.

The news comes hot on the heels of the announcement last week that Soothe had received an additional US$35m (€31m, £24m) in growth financing from its previous investor, The Riverside Company, bringing its total funding to US$47m (€42m, £33m).

Soothe has launched in 22 US cities since it started operations in 2013, and has plans to launch in 20 more by the end of 2016.

“As more and more people enjoy the convenience of having their must-haves delivered to their door, we’re thrilled to expand to the UK and offer London residents and visitors to London a convenient form of wellness that was once considered a luxury,” said Merlin Kauffman, Soothe founder and CEO.

Massages are priced at £65 (60 minutes), £80 (90 minutes) and £95 (120 minutes) – including tax and gratuity.

“Our massage therapists deliver spa-quality treatments, without the hassle of finding parking or dealing with traffic, making on-demand massage not only a treat of the client, but also for our five-star massage therapists, who earn three to four times more than the industry standard,” said Kauffman.