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World Waterpark Association boosts membership and marketing
The World Waterpark Association (WWA) has announced the appointment of two new positions in its continuing efforts to increase membership and improve communications.
Mary Jane Brewer joins the WWA as the new director of park member development. She will be responsible for growing waterpark membership for the association by building and maintaining relationships with new and existing waterparks.
She will also be aiming to increase attendance at the association’s annual trade show and symposium.
Brewer has worked in the leisure industry for more than 14 years for various public and private sector organisations. She has previously worked in senior positions for the City of Overland Park, Six Flags Fiesta Texas, Alfa SmartParks and, most recently, Palace Entertainment.
Gina B Kellogg is the WWA’s new director of communications. She will promote the organisation through marketing and public relations efforts, and oversee its member magazine. Kellogg has spent more than 17 years in the publishing and marketing fields, and has edited magazines in recreation-related industries.
Rick Root, WWA president, said: “The appointments in these key positions are an integral step towards moving our association to the next level in meeting our members’ needs. The fact that the organisation has been able to attract executives with such high levels of expertise speaks well of the direction in which the association is headed”.
Attractions Management is a supporting magazine of the World Waterpark Association and carries waterpark news in every issue. Details: www.waterparks.org
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