West Bromwich Albion Football Club (WBAFC) has confirmed that it has received go ahead from the Football League to offer businesses the chance to sponsor its shirts on a match-by-match basis.

The Coca-Cola Championship club has been without a main shirt sponsor since the end of the 2007-08 campaign, and has so far this season carried the England 2018 World Cup bid logo in a game against Newcastle United Football Club. However, WBAFC is now set to invite businesses and organisations to sponsor the club's shirts for single or multiple games after the Football League ruled that it would not be in breach of the competition's regulations.

WBAFC finance director Mark Jenkins said: "We have held talks with several companies over the past 18 months but, until we receive a suitable offer from the right organisation, we are willing to sell our shirt sponsorship rights on a match-by-match basis."