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Visitors fail to stem Disneyland Paris losses

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Euro Disney SCA, which owns the operator of Disneyland Paris, France, has posted a loss of €63m (£56.2m, US$93.8m) for the year ending 30 September 2009, despite record visitor numbers.

Disneyland Paris welcomed 15.4 million visitors during the fiscal year - an increase of 0.1 million on the previous year, but average spending per guest declined by 4.6 per cent to €44.22 (£39.42, US$65.78) and hotel occupancy fell by 4 per cent. The company has blamed a downturn in the Spanish and United Kingdom markets for the challenging conditions, with French and Belgian visitors contributing towards the attendance numbers.

Euro Disney SCA revealed that it plans to repay €89.9m (£80.1m US$133.7m) in the forthcoming fiscal year, which will see the opening of a new attraction - Toy Story Playland - to boast three family rides. Philippe Gas, chief executive officer of Euro Disney, said: "During the fiscal year, we were faced with the most challenging economic environment in our history, which drove certain fundamental changes in consumer behavior.

"These changes included booking significantly closer to their visits, searching for promotional offers and travelling closer to their homes. As a result, we adapted our offers to address our guests' changing needs." Meanwhile, parent company The Walt Disney Company has reported that revenue across all of its parks and resorts decreased by 7 per cent during the year as a result of falling guest spending.

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Euro Disney SCA, which owns the operator of Disneyland Paris, France, has posted a loss of €63m (£56.2m, US$93.8m) for the year ending 30 September 2009, despite record visitor numbers.
TAW,VAT
161109-disneylandparis.jpg

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