VisitBritain and Red Letter Days, the UK experience company, have announced that the former’s enjoyenglanddirect.com shop portal will be the first Red Letter Days partner to offer a ‘click and go’ availability service.

The function will mean customers will be able to instantly book an experience for a certain date, or to mark an occasion or incorporate into their holiday or day out.

Kenny Boyle, commercial and marketing services director at VisitBritain, said: “Having a the ‘click and go’ online booking means that visitors will be able to incorporate exciting elements into their holiday in England and raise awareness among consumers about our as a holiday or day trip destination, without being constrained by normal booking hours.”

Red Letter Days is owned by Dragons’ Den stars, Peter Jones and Theo Paphitis, who famously bought the company from fellow Dragon Rachel Elnaugh in August 2005.