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UK holidaymakers to spend £2,000 on 2014 trips, says study
The average British holidaymaker is expected to fork out £2,000 on vacations this year, with 85 per cent planning to spend either the same or more than they did in 2013, according to a recent study.
With the UK economy starting to show signs of resurgence, the findings from leisure research specialists Conlumino - compiled for Webloyalty - suggests consumer confidence is also on the up.
But while the news will bring cheer to travel agents, it may not bode well for the UK tourism sector, with the popularity of ‘staycations’ expected to wane.
Of the 2,000 UK consumers surveyed, 19.8 per cent stayed in Britain for their holidays in 2013, while only 16.9 per cent intend to repeat this in the year ahead. Day trips also look likely to suffer, with only 20.3 per cent of respondents planning to take one in 2014 - a 4.2 per cent fall from 2013.
It seems consumers are more likely to take their new-found confidence abroad. Around 24.2 per cent of people took a beach holiday overseas last year – but 26.2 per cent plan on taking one this year. Meanwhile, city breaks abroad are also expected to prove more popular, with consumers reporting a 1.3 per cent increase in uptake.
Of the participants, 68 per cent said they planned to take some sort of holiday this year. But Brits were divided on how they like to take them. A small majority of per cent prefer to take several short breaks through the year, while the remaining per cent will opt for one long two week break in the summer.
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