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UCI employs cinema magics
UCI Cinemas is bringing the 'magic of the cinema' to computer screens with an interactive website: www.UCIcinemagic.co.uk.
Aimed at the five to 11 year-old market, UCIcinemagic is based on a virtual cinema and offers interactive competitions, games and family offers. Built by Digerati, the site allows children to send each other 'Cin-e-cards' of popular film characters, combined with a personalised message.
Using a viral mechanic to drive further visitors to UCIcinemagic, Cine-e-card recipients are then prompted to visit the site themselves in order to send a 'Cin-e-card' back to their friends.
Kate O'Brien, marketing manager at UCI Cinemas says the website is already giving great brand exposure: 'The site reflects our focus on delivering family films with added value.'
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