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Top five trends in hotel technology
Offering WiFi and providing ample plugs and bandwidth capabilities, are ever more important now, according to eRevMax, provider of hotel online distribution and management solutions, which has produced an infographic about the top five trends in hotel technology.
Devices are important to guests. With 45 per cent travelling with two and 40 per cent travelling with three devices, hotels need to make sure that plugs are easy to reach, bandwidth capabilities are offered, as well as adequate seating and services.
Thirty eight per cent of guests consider WiFi a priority when booking a hotel and 85 per cent want free access. eRevMax, suggests offering it free in selected areas, to loyal customers or those who buy into selected programmes.
Since 57 per cent of travel reservations are made on the internet and 65 per cent of same day reservations are from a smart phone, it is important to invest in a cloud-based property management system, offering ease of access and real time updates.
Leverage the billboard effect: offline bookings increased 14 per cent when the property was listed on an online travel agency.
People take note of social media, so hotels should stay up to speed. Seventy eight per cent of consumers are influenced by posts made by companies on social media, when they are making purchases and 72 per cent trust online reviews as much as personal recommendations.
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