HCM SUMMIT
23 October 2025
Tickets available soon
Elevate
Elevate
Elevate
Leisure Opportunities
Job search
Job Search
see all jobs
Latest job opportunities
star job
Doncaster Culture and Leisure Trust
£47,000 - £50,000pa + pension + generous benefits package
Doncaster, South Yorkshire
Everyone Active
30,000
Harrow

Therme Group and Georgetown Company forge JV to power US wellbeing destination rollout

Therme Group has partnered with The Georgetown Company to accelerate its US growth, with Georgetown acquiring a 25 per cent stake in Therme US
The JV plans to develop 10 urban wellbeing projects across key US cities, each spanning 500,000sq ft, inspired by Therme’s European facilities
Georgetown brings vast urban development experience and a strong finance network to secure third-party investment, with US$1.5 billion in development costs across multiple projects
Therme US will create immersive wellness spaces blending nature, technology and community, featuring thermal pools, saunas, entertainment and more
Job opportunities
Doncaster Culture and Leisure Trust
£47,000 - £50,000pa + pension + generous benefits package
location: Doncaster, South Yorkshire, United Kingdom
more jobs
With Therme US, we're not simply creating a destination, we’re redefining urban wellbeing
Credit: GWS

Global developer and wellbeing destination operator Therme Group has formed a joint venture (JV) with The Georgetown Company – a leading developer and owner of commercial, retail and mixed-use properties – to accelerate its US expansion.

The partnership establishes Georgetown as Therme US’ exclusive development partner and a financial stakeholder, acquiring a 25 per cent equity stake in Therme US from Therme Group.

The collaboration is a key step in Therme’s mission to bring large-scale urban wellbeing destinations to key US cities.

Modelled after its existing facilities in Germany and Romania, the JV plans to deliver 10 projects, each spanning approximately 500,000sq ft, over the coming years.

“Cities thrive when they invest in places that bring people together,” said John Alschuler, CEO of Therme US. “This announcement marks a significant milestone in the future evolution of urban spaces with the creation of world-class destinations where people of all ages and backgrounds can gather, relax and reconnect.”

Impactful development

Georgetown brings decades of experience in large-scale urban development, with a portfolio that includes NYC’s IAC Building, LA’s Paramount Studios redevelopment and Washington DC’s Four Seasons Residences.

Beyond development, the firm will also leverage its extensive global finance network to attract third-party investment and ensure Therme’s ambitious vision becomes a reality.

Alongside mobilising external capital, Georgetown is making substantial investments in future Therme projects worldwide.

With active developments in Dubai, Manchester, Frankfurt and Toronto, Therme and Georgetown are advancing plans for two additional US locations, with details to be announced soon.

Together, these projects represent US$1.5 billion (€1.4 billion, £1.2 billion) in development costs.

Blending nature, technology and communityTherme US is spearheaded by Alschuler and president and chief strategy officer Robert Hammond, both known for their meaningful work on community-forward projects including New York’s High Line.

Their approach emphasises innovative design and meaningful community engagement, ensuring that Therme destinations are not just entertainment hubs, but integral parts of the urban fabric.

Hammond said: “With Therme US, we're not simply creating a destination, we’re redefining urban wellbeing.

“Just as Roman baths once served as essential centres for community connection, our thermae will provide dynamic spaces where people gather and thrive. I believe that, much like museums and libraries today, every great city will soon count a Therme as a vital urban amenity.”

Each Therme US location will feature a fusion of thermal bathing, relaxation and entertainment, with thermal pools, saunas, mineral baths, lush greenery, waterslides, swim-up bars and diverse dining options.

Designed as immersive urban retreats, the spaces will offer a blend of nature, technology and community, to set a new standard for wellbeing in the modern city.

Sign up for FREE ezines, news alerts & magazines
Related news

Therme Group unveils plans for 100m-high ‘oasis in the sky’ in Dubai – a US$545m landmark

06 Feb 2025
Therme Group is forging ahead with its ambitious global expansion plans and has unveiled plans ...

Therme Group snaps up Europe’s largest thermal bathing complex, secures €320m in financing

11 Dec 2024
Global wellbeing organisation Therme Group has acquired Therme Erding – a vast 145,000sq ft wellbeing ...

Therme Group works on model to reduce tourism industry emissions

31 Jul 2024
Therme Group, a global leader in tourism and urban wellbeing, has collaborated with researchers at ...
Related features

Top Team: Therme Group

Spa Business 2024 issue 2
With its focus on affordable wellness, Therme Group is expanding its social spa concept globally. Jane Kitchen speaks to the people behind the brand

More News

1 - 15 of 68,439
12 Mar 2025
The US spa industry has hit another all-time high, generating a record US$22.5 billion (€20.6 billion, £17.4 billion) in revenue in 2024 – a 5.8 ... More
12 Mar 2025
LifeFit Group has agreed its largest transaction to date, with the acquisition of FIT/One Group, which will give it a platform to build on in ... More
12 Mar 2025
The stock market has reacted favourably to The Gym Group’s year-end results which reflect strong growth thanks to multiple marginal gains. Higher yield, cost-effective promotion, ... More
11 Mar 2025
Spa and wellness professionals from around the world have descended on Colorado Springs for the annual ISPA Conference & Expo, which kicks off today at ... More
10 Mar 2025
Immersive performance and hospitality company The Lost Estate has appointed former Merlin chief development officer Mark Fisher as non-executive director, with a view to supporting ... More
10 Mar 2025
Don’t wait for the government, or the NHS, to provide the solutions or the budget, just get on with it was a key takeaway from ... More
10 Mar 2025
New York-based lifestyle robotics company Aescape has announced it has raised US$83 million (€76.5 million, £64.3 million) in a strategic round led by Valor Equity ... More
10 Mar 2025
Hospitality visionary Barry Sternlicht is bringing back the Starwood name, rebranding his SH Hotels & Resorts operating group under the iconic brand he originally created ... More
07 Mar 2025
In honour of International Women’s Day, the Council of Europe’s Enlarged Partial Agreement on Sport (EPAS) is holding a roundtable on women’s health and sport. ... More
07 Mar 2025
Finnish multi-activity operator, SuperPark United, has revealed ambitions to roll out sites across the UK via franchise licences and partnerships with investors, property owners and ... More
06 Mar 2025
Franchise Strong Pilates has announced that former English cricketer, Stuart Broad, has come on board as an ambassador to help challenge the traditional perception of ... More
06 Mar 2025
Research by the UK’s University of Cambridge has concluded that obesity is a result of our genes and individuals have less power over their weight ... More
05 Mar 2025
Luxury bathhouse brand Aire Ancient Baths has opened the doors to its newest New York City retreat, marking its second Manhattan location and ninth destination ... More
05 Mar 2025
Australian franchise, Body Fit Training (BFT), which is part of Xponential Fitness, has broken into the Scandinavian market, signing a master franchise agreement for Norway ... More
05 Mar 2025
LifeFit Group is expanding its range of premium clubs with the acquisition of Sports & Health in the centre of Munich, which will be rebranded ... More
1 - 15 of 68,439
Elevate
Elevate