HCM SUMMIT
23 October 2025
Tickets available soon
Leisure Opportunities
Job search
Job Search
see all jobs
Latest job opportunities
star job
Doncaster Culture and Leisure Trust
£47,000 - £50,000pa + pension + generous benefits package
Doncaster, South Yorkshire
Everyone Active
Competitive
Cleveland

Starwood brings St Regis to Belgrade with hotel and residences in twisting landmark skyscraper

Job opportunities
Doncaster Culture and Leisure Trust
£47,000 - £50,000pa + pension + generous benefits package
location: Doncaster, South Yorkshire, United Kingdom
more jobs

Hotel and resort giant Starwood has agreed a deal to open a 125-room hotel and 220 St. Regis-branded residences in Serbia’s tallest mixed-use tower.

The Kula Belgrade – a 550ft tall and twisting glass skyscraper designed by the Chicago office of architecture firm Skidmore, Owings & Merrill Global – is scheduled to open in 2019, when it will form the centerpiece of a major new waterfront development in the capital Belgrade.

The St. Regis Belgrade hotel will occupy the first nine floors of the building, with rooms looking out either to the historic city or the River Sava. Facilities will also include a destination restaurant at the top of the tower, a St. Regis Bar and a spa, pool and gymnasium.

The wider waterfront development, one of the largest in Europe, is designed as a “modern city within the city” to reinvigorate Belgrade, which was significantly damaged during the Kosovo War in 1999. It will include 1.8 million sq m of shops, hotels, educational institutions, a cultural district and a 2km long public waterfront featuring leisure attractions. The project, reported to be worth €3.5bn (US$4bn, £2.7bn), is being developed by Abu Dhabi-based Eagle Hills and operated by the Belgrade Waterfront LLC.

“The cooperation between Belgrade Waterfront and Starwood with The St. Regis Belgrade is a sign of prosperity for Serbia and its potential as a tourist destination,” said Belgrade Waterfront general manager Nikola Nedeljkovic. “Setting the tone for the waterfront, the St. Regis brand is renowned for providing unmatched services for its guests.”

The Kula Belgrade, which means Belgrade Tower in English, will also feature 220 high-end St. Regis residences of different sizes spread across the 14th and 39th floors.

“This signing fuels Starwood’s strong growth momentum in Europe, where we continue to see a demand for high-end hotel accommodations,” said Karl Bieberach, vice president of development for Starwood’s European, African and Middle Eastern properties. “We are particularly interested in expanding our luxury portfolio and The St. Regis Belgrade will be a terrific addition to our strong and growing footprint in the region.”

Starwood will soon merge with Marriott International after shareholders of both companies voted en masse for the proposed deal. Marriott's cash-and-stock acquisition of Starwood, valued at US$12.41bn, will create the world’s largest hotel company.

Sign up for FREE ezines & magazines
Hotel and resort giant Starwood has agreed a deal to open a 125-room hotel and 220 St. Regis-branded residences in Serbia’s tallest mixed-use tower.
CLD,SAB,HOT,TOU,PRO,ARC,DES,DEV
THUMB9937_275844.jpg

More News

1 - 15 of 68,410
26 Feb 2025
Improvements in life expectancy in Europe have slowed according to a study published in The Lancet Public Health Journal, with England showing the largest deceleration. ... More
26 Feb 2025
US operator, Life Time, has started the rollout of cold plunges to more than 70 of its clubs in response to customer demand. In a ... More
25 Feb 2025
Peloton has entered into a partnership with the University of Texas to offer the first immersive Peloton workout space on a college campus. The university’s ... More
24 Feb 2025
Corinthia Hotels and Dubai General Properties (DGP) have partnered to develop a new five-star hotel and residential complex in the heart of Dubai, marking Corinthia's ... More
24 Feb 2025
Technogym founder, Nerio Alessandri, has unveiled his trademarked 'Healthness' concept at the Technogym 25th Wellness Congress. The new word joins the company's lexicon which includes ... More
20 Feb 2025
BIG – Bjarke Ingels Group has completed the 1,200sq m Jinji Lake Pavilion in Suzhou, China. Situated on the Jinji waterfront, the pavilion offers a ... More
19 Feb 2025
Four Seasons has announced plans to expand its presence in the UAE with a new luxury resort in Ras Al Khaimah, set within the flagship ... More
19 Feb 2025
Glasgow Clyde College (GCC) is introducing an innovative UK degree-level qualification: the Advanced Leadership in the Spa and Beauty Industry course. This new programme, available ... More
18 Feb 2025
Accor has released a comprehensive white paper designed to deepen understanding of wellness design and its capacity to enhance guest experiences, boost loyalty and drive ... More
18 Feb 2025
After four launches last year, Third Space is keeping up the pace of expansion with a new signing on London’s Oxford Street, as well as ... More
18 Feb 2025
Young and affluent consumers are leading health club usage in Latin America, according to research from the Health and Fitness Association (HFA) and there are ... More
17 Feb 2025
Colruyt Group’s fitness chain, Jims, is doubling its estate with the acquisition of 40 fitness clubs from NRG. The deal will accelerate the Colruyt Group’s ... More
17 Feb 2025
Global Wellness Day (GWD) is set to return for its 14th year on 14 June 2025, embracing the theme: #ReconnectMagenta – a call to restore ... More
17 Feb 2025
Merlin Entertainments has confirmed Fiona Eastwood as its CEO – she had been interim CEO following the departure of Scott O’Neil. Eastwood said: “I have ... More
14 Feb 2025
Mike Farrar is stepping down as chair of UK Active, after being appointed interim Permanent Secretary of the Department of Health in Northern Ireland. Farrar ... More
1 - 15 of 68,410