At Star Trac innovation has always pushed us but now there’s even more driving us.

From the very beginning, we’ve been driven by innovation and doing things differently. Our first treadmill was the result of us looking at existing technology and seeing a better way. Every step since then has been toward finding solutions to people’s needs and problems, instead of just another product. The result has been more than a dozen unique patents and many of our innovations becoming industry standards.

Since 2000, we've utilised a design platform, a result from a past relationship with BMW Group Designworks USA. This relationship helped us elevate not only the function of our designs, but also their style. You could say that we’ve never taken the easy, cheap or expected road when designing a new product.

Come and visit us at LIW and see for yourself.