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Project Orange and Jealous Gallery create theatrical nhow hotel
Project Orange and Jealous Gallery have collaborated to tell the story of London through a series of "dramatic and playful installations" at nhow hotels' new venue in the UK capital.
The concept behind the design of nhow London is ‘London Reloaded’, which is conveyed through a series of theatrical vistas and bold interiors.
Designs transforming familiar London icons into installations that tell a story as they link the hotel's fluid public spaces were worked up with the help of computer modelling.
Jealous Gallery then worked with a group of artists and makers to bring the designs to reality.
Big Ben Rocket Men sees a model of the famous clock's Elizabeth Tower blasting off into space atop a cloud of acid yellow bubbles.
Punk Suit Lights is a lighting installation comprising four mannequin torsos in city suits hung above the reception desk.
The Digital Screens installation behind the reception desk, meanwhile, sees seven screens showing a series of filmed journeys through London as a constant backdrop.
Other pieces include an oversized pair of red lips, structural columns that have been graffitied by street artists, a digital fireplace that fires LED beams through mist, an oversized dartboard and an illustration imagining London's skyline in the future with a towering vertical recycling facility.
The hotel houses 190 rooms spread across eight floors, a restaurant conceptualised as a reinvention of the British pub, a bar, a gym and three meeting rooms.
![The concept behind the design of nhow London is ‘London Reloaded’ / nhow Hotels The concept behind the design of nhow London is ‘London Reloaded’ / nhow Hotels](https://www.leisureopportunities.co.uk/images/imagesX/HIGH344382_605618_726129.jpg)
![A digital fireplace that fires LED beams through mist / nhow Hotels A digital fireplace that fires LED beams through mist / nhow Hotels](https://www.leisureopportunities.co.uk/images/imagesX/HIGH344382_199647_875966.jpg)
![Chairs in the lounge area feature Beefeater uniforms / nhow Hotels Chairs in the lounge area feature Beefeater uniforms / nhow Hotels](https://www.leisureopportunities.co.uk/images/imagesX/HIGH344382_721880_781266.jpg)
![Seven screens behind reception show a series of filmed journeys through London as a constant backdrop / nhow Hotels Seven screens behind reception show a series of filmed journeys through London as a constant backdrop / nhow Hotels](https://www.leisureopportunities.co.uk/images/imagesX/HIGH344382_638719_75058.jpg)
![Structural columns have been graffitied by street artists / nhow Hotels Structural columns have been graffitied by street artists / nhow Hotels](https://www.leisureopportunities.co.uk/images/imagesX/HIGH344382_256490_132702.jpg)
![There are number of rooms, each designed differently, in which people can work / nhow Hotels There are number of rooms, each designed differently, in which people can work / nhow Hotels](https://www.leisureopportunities.co.uk/images/imagesX/HIGH344382_670244_108015.jpg)
![The hotel features a space for hosting events / nhow Hotels The hotel features a space for hosting events / nhow Hotels](https://www.leisureopportunities.co.uk/images/imagesX/HIGH344382_314679_747986.jpg)
![Some of the work-focussed rooms are designed specifically for meetings / nhow Hotels Some of the work-focussed rooms are designed specifically for meetings / nhow Hotels](https://www.leisureopportunities.co.uk/images/imagesX/HIGH344382_415021_324818.jpg)
![The hostel restaurant has been conceptualised as a reinvention of the British pub / nhow Hotels The hostel restaurant has been conceptualised as a reinvention of the British pub / nhow Hotels](https://www.leisureopportunities.co.uk/images/imagesX/HIGH344382_84932_502102.jpg)
![The vibrant themes are drawn through into the hotel's bar / nhow Hotels The vibrant themes are drawn through into the hotel's bar / nhow Hotels](https://www.leisureopportunities.co.uk/images/imagesX/HIGH344382_954183_204219.jpg)
![Even the hotel's gym features a bold, colourful design / nhow Hotels Even the hotel's gym features a bold, colourful design / nhow Hotels](https://www.leisureopportunities.co.uk/images/imagesX/HIGH344382_131283_285370.jpg)
![The hotel houses 190 rooms spread across eight floors / nhow Hotels The hotel houses 190 rooms spread across eight floors / nhow Hotels](https://www.leisureopportunities.co.uk/images/imagesX/HIGH344382_831908_611479.jpg)
![Graphics are drawn through into en-suite bathrooms / nhow Hotels Graphics are drawn through into en-suite bathrooms / nhow Hotels](https://www.leisureopportunities.co.uk/images/imagesX/HIGH344382_440276_59775.jpg)
![nhow London is located in the Shoreditch area of the city / nhow Hotels nhow London is located in the Shoreditch area of the city / nhow Hotels](https://www.leisureopportunities.co.uk/images/imagesX/HIGH344382_108560_857967.jpg)
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