HCM SUMMIT
23 October 2025
Tickets available soon
Leisure Opportunities
Job search
Job Search
see all jobs
Latest job opportunities
Everyone Active
Competitive
Cleveland
star job
Doncaster Culture and Leisure Trust
£47,000 - £50,000pa + pension + generous benefits package
Doncaster, South Yorkshire

"Positive shift" in parents' attitudes sees more girls take up football

Job opportunities
Doncaster Culture and Leisure Trust
£47,000 - £50,000pa + pension + generous benefits package
location: Doncaster, South Yorkshire, United Kingdom
more jobs

There has been an increase in the number of girls participating in football, thanks to a "positive shift in attitude among parents", according to new research by energy provider SSE.

The first SSE Girls Sport Participation Survey reveals that parents now see football as having desirable qualities and something they would be happy for their daughters to take part in.

The survey – which explored parental attitudes to sport and football – shows that 78 per cent of parents see football as a way to being part of a team and getting physically active.

And while dads are generally happier than mums for their daughters to get involved in football, younger mums (aged 40 and less) are most likely to disagree that ‘football is a sport for boys’.

When it comes to football careers being achievable for their daughters, it is younger parents who are more likely to agree. While dads are more comfortable when it comes to feeling achievable, it is mums who are most likely to agree that there should be no limits to progress.

“The findings demonstrate the importance of programmes designed to introduce girls into football," said Baroness Sue Campbell, director of Women’s Football at the Football Association (FA).

“It's also great to see that parents are now seeing football as a potential career for their daughters, whether that be on or off the pitch.

"The FA Women’s Super League, our top tier of women’s football kicks off on Sunday 9 September as Europe’s only fully professional league.

“We hope many young girls will be inspired by these role models, with aspirations to one day emulate their success, be that as a player or in many of the supportive roles available such as a coach, nutritionist, physiotherapist or referee, just to name a few."

The survey was commissioned by SSE, which currently sponsor the Women’s FA Cup and also delivers girls’ participation programmes in England and Scotland.

“Our first ever SSE Girls Sport Participation survey has revealed a step change in the attitudes parents have towards football in the context of their daughters playing, watching and working in the sport and significantly this is being driven by a new generation of younger mums and dads," said Colin Banks, SSE's head of sponsorship.

Joe FitzPatrick, minister for public health, sport and wellbeing, added: “It's encouraging to see the increased enthusiasm of parents for their daughters to participate in sport generally and in football in particular.

"The benefits of sport and physical activity are clear through improved physical and mental health and confidence."

To download and read the full report, click here.

Sign up for FREE ezines & magazines
There has been an increase in the number of girls participating in football, thanks to a "positive shift in attitude among parents", according to new research by energy provider SSE.
SAR,PHR,RES,PUB
THUMB28567_380175.jpg

More News

1 - 15 of 68,414
26 Feb 2025
The first membership price increase in more than 25 years helped Planet Fitness achieve full-year revenue growth of more than 10 per cent in 2024. ... More
26 Feb 2025
Luxury wellness brand BodyHoliday is expanding into Europe with a five-star health and fitness retreat on Portugal’s East Algarve coastline. Set to open in 2027, ... More
26 Feb 2025
Miami-based reformer franchise, Jetset Pilates, has announced a strategic investment from Purchase Capital LLC to support its long-term scalability. Founded in 2010, and franchising since ... More
26 Feb 2025
Toronto boutique operator, Sweat and Tonic, has announced the launch of a new reformer Pilates brand, Reformd, which will be the world’s highest capacity Lagree ... More
26 Feb 2025
Improvements in life expectancy in Europe have slowed according to a study published in The Lancet Public Health Journal, with England showing the largest deceleration. ... More
26 Feb 2025
US operator, Life Time, has started the rollout of cold plunges to more than 70 of its clubs in response to customer demand. In a ... More
25 Feb 2025
Peloton has entered into a partnership with the University of Texas to offer the first immersive Peloton workout space on a college campus. The university’s ... More
24 Feb 2025
Corinthia Hotels and Dubai General Properties (DGP) have partnered to develop a new five-star hotel and residential complex in the heart of Dubai, marking Corinthia's ... More
24 Feb 2025
Technogym founder, Nerio Alessandri, has unveiled his trademarked 'Healthness' concept at the Technogym 25th Wellness Congress. The new word joins the company's lexicon which includes ... More
20 Feb 2025
BIG – Bjarke Ingels Group has completed the 1,200sq m Jinji Lake Pavilion in Suzhou, China. Situated on the Jinji waterfront, the pavilion offers a ... More
19 Feb 2025
Four Seasons has announced plans to expand its presence in the UAE with a new luxury resort in Ras Al Khaimah, set within the flagship ... More
19 Feb 2025
Glasgow Clyde College (GCC) is introducing an innovative UK degree-level qualification: the Advanced Leadership in the Spa and Beauty Industry course. This new programme, available ... More
18 Feb 2025
Accor has released a comprehensive white paper designed to deepen understanding of wellness design and its capacity to enhance guest experiences, boost loyalty and drive ... More
18 Feb 2025
After four launches last year, Third Space is keeping up the pace of expansion with a new signing on London’s Oxford Street, as well as ... More
18 Feb 2025
Young and affluent consumers are leading health club usage in Latin America, according to research from the Health and Fitness Association (HFA) and there are ... More
1 - 15 of 68,414