Olympic champion named Matrix brand ambassador

Image: Dani King won a gold at London 2012

Johnson Health Tech UK's commercial division - Matrix Fitness - has announced that Olympic cycling champion Dani King will become a brand ambassador for Matrix and its associated brands.

Matrix has already created a group of elite and up-and-coming athletes who reflect the company's mottos of 'commitment' and 'striving for excellence', together with the Matrix brand positioning of 'Expect More'.

After previously riding for the Vision 1 and Horizon Fitness-Prendas teams, also sponsored by Johnson Health Tech UK, Dani is currently part of the Matrix Fitness-Prendas cycling team.

She will now become an individual ambassador working closely with Matrix Fitness and its customers to encourage people to participate in an active lifestyle.

King won a gold medal at the London 2012 Olympic Games for the team pursuit alongside fellow riders Laura Trott and Joanna Rowsell.

She will join other Matrix ambassadors which include Tim Brabants (sprint kayaker), James Cracknell (Olympic rowing champion) and Sally Gunnell (Olympic gold medallist hurdler).