NuStep, the manufacturer of recumbent cross-trainers, has signed a partnership with Exit Inc to act as its distributor in the Japanese fitness and wellness market.

NuStep is already distributed in the Japanese healthcare and medical segments, but this is its first venture into the Japanese fitness market.

Exit offers a range of services, from consultancy, through research and marketing, to distribution.

Its Exit Sports division focuses on "the distribution of innovative products that advance sports performance, rehabilitation and physical therapy" - a portfolio which now includes NuStep's products.

NuStep's equipment is designed to help people stay in motion regardless of physical condition, and is already used at thousands of homes, fitness, wellness and rehabilitation centres across the US, including The Mayo Clinic, The University of Michigan, the Cleveland Clinic and the Duke Center for Living.