see all jobs
Next phase of Robinsons investment programme under way
Soft drinks company, Britvic, has launched the next stage of its £31m investment in Robinsons.
From mid-March, Robinsons for Milk will be available, Fruit Shoot will gain new-look packaging and there will be major changes to the Robinsons squash brand.
Robinsons for Milk – aimed at 3 to 12 year olds – is a dilutable containing 10 per cent fruit juice and available in 750ml plastic bottles. It comes in two flavours, Peachy Banana and Strawberry & Raspberry.
Robinsons squash will see a new range and logo and be split into two categories. Everyday Squash will include Robinsons Fruit Squash - formerly known as Original – and Robinsons No Added Sugar Squash, previously Special R.
Added Value Squash will include Barley Water, Fruit & Barley and High Juice.
Additionally, the number of products in the range has been reduced from 35 to 27.
leisure-kit keyword: Britvic
More News
- News by sector (all)
- All news
- Fitness
- Personal trainer
- Sport
- Spa
- Swimming
- Hospitality
- Entertainment & Gaming
- Commercial Leisure
- Property
- Architecture
- Design
- Tourism
- Travel
- Attractions
- Theme & Water Parks
- Arts & Culture
- Heritage & Museums
- Parks & Countryside
- Sales & Marketing
- Public Sector
- Training
- People
- Executive
- Apprenticeships
- Suppliers