The Next Generation club in Chorley, Lancashire, has agreed a deal with local BMW dealer, Bowker, which will see a series of joint marketing initiatives take place over the next year.

Bowker will become the club’s main sponsor and members of the health club’s management will drive Bowker-branded BMW cars. Customers and club members will receive priority offers and invitations to exclusive events.

Chris Rider, general manager at the Chorley club, said: “Bowker is a well-regarded local dealership. We felt it was important for us to associate with a main sponsor who could add value to our members’ experience.”

Tom Fox, from Preston-based Bowker, said: “Inactive time behind the wheel isn’t good for fitness. Our agreement with Next Generation is good news for those who enjoy their driving – but want to keep in shape too.”

The facilities at the Next Generation club in Chorley include seven indoor and five outdoor tennis courts, four badminton courts, a gym, 25m indoor pool, whirlpool spa, a sauna and steamroom.

Further facilities include beauty treatments, sun beds, function suites and a hairdressing salon. Details: www.nextgenerationclubs.co.uk