Italian skincare specialist Pietro Simone has launched a new menu at his House of Pietro Simone in Soho, New York, and his London clinic at the boutique Mayfair hotel Flemings.

With an education-first approach, the new menu prioritises understanding the layers of skin from bones to the epidermis, allowing clients to receive personalised treatments tailored to meet their specific skin concerns.

Simone’s concept defines the layers of the skin and explains how each one requires different attention to reap the benefits of products, technology and touch.

Simone’s Skincare Mission Map is founded on five focus areas: Pro-Aging, Hydration,

Rosacea/Sensitivity, Hyper-Pigmentation, and Oil/Acne.

Four Core Skin Treatments at the heart of his menu utilise this map in their sessions – The Introductory, The Corrective, The Maintenance, and The Relaxer facials. All are part of a cycle offered throughout the year and designed to revitalise, sculpt, lift, tone and restore the skin.

Treatment sessions range in length from 15 minutes to 180 minutes, and target allproblem areas from forehead wrinkles to legs.

Also included on the menu are body treatments, micro-needling, photo peels, laser hair removal and a homecare plan created to help clients get the most out of their treatments.

By placing the focus on the needs of the skin, Simone’s approach is completely distinct from marketing techniques or popular trends. With his years of experience and deep understanding of skincare, Pietro strives towards a greater goal of educating others in the industry as he recognises the importance of imparting knowledge and skills to others.

About Pietro Simone

While growing up in Italy, Simone became intrigued with watching his mother apply her skincare.

He instilled the insights from his childhood, as well as research in science and nature, when creating Pietro Simone Skincare. It took seven years to develop his first range, The Essential Collection, which launched in the UK in April 2019.

Additionally, Simone has more than 16 years of commercial experience and expertise from the luxury beauty and wellness industries under his belt, including brand training through Mariabruna Beauty where he worked closely with luxury labels like La Mer, La Prairie and Carita.