European visitors targeted with English coastline app

Interactive video technology will allow holidaymakers to create their own personalised digital itineraries when visiting the English coastline.

As part of the England’s Coast project, visitors will be able to use the technology select the areas of coastline they wish to visit, as well as destinations, retailers and attractions.

The app can also be used to book accommodation, activities and attractions, and specifically targets German, Dutch and French visitors.

England’s Coast has been led by the National Coastal tourism Academy (NCTA) after the body received a £1m grant from VisitEngland’s Discover England Fund.

The fund, which will be distributed over a two-year period, has been 40 per cent match-funded by the NCTA and its partners from the public and private sector.

John Glen, the minister for arts, heritage and tourism, said England’s Coast was a “great example of how technology can be used to target key markets.”

VisitEngland chief executive Sally Balcombe added: “England’s Coast will develop and connect the coast, extend the season and target European markets, getting more people out exploring everything our coastline has to offer.”