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More Leisure to open first own-branded gym
More Leisure Community Trust (MCLT) will open its first branded health club later this year.
The More Fitness club in Market Harborough, Leicestershire, will feature a large gym floor fitted with CV and resistance equipment from Life Fitness – including a SYNRGY360 small group training station.
There will also be a number of studio spaces, accommodating a range of group workouts – ranging from HIIT classes to Les Mills' indoor cycling experience, The Trip.
The club will be the first ‘from scratch’ fitness facility operated by MCLT. The trust currently operates the iconic Stoke Mandeville Stadium – where facilities include a 80-station gym.
"These are exciting times, launching our first ever direct-to-market facility," said Brian Taylor, chair of MCLT.
"Our research team identified the location in Market Harborough as demographically ideal for the kind of fitness space we wanted to kick off this new era for More Leisure.
“Overall, our approach will be to focus on the retentive powers of small group sessions, bringing a social element right into the mix and creating an exercise hub for local people of all abilities - somewhere they’ll feel comfortable wherever they are on their fitness journey.”
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