Early bird
tickets
available now!
The Leisure Media Company Ltd
The Leisure Media Company Ltd
The Leisure Media Company Ltd
Leisure Opportunities
Job search
Job Search
see all jobs
Latest job opportunities
star job
New Hall School
£3,768pa (9.00am-2.00pm, Saturdays, in term time)
Chelmsford, Essex
Heritage Great Britain
c£70,000 + benefits + relocation support
Snowdonia, North Wales
star job
Pendle Leisure Trust
£Competitive + fabulous benefits package
Nelson, Lancashire
Everyone Active
Competitive rates of pay
South Oxhey Leisure Centre, Watford
City of London Corporation
£35,663 - £39,805pa + Local Govt Pension + benefits
Epping Forest, London

Exclusive: Miraval to buy historic Cranwell Resort in Lenox – once home to Harriet Beecher Stowe – for first East Coast resort

Job opportunities
Pendle Leisure Trust
£Competitive + fabulous benefits package
location: Nelson, Lancashire, United Kingdom
more jobs
Cranwell is a great fit for us – it’s a large property where we can create the Miraval experiences
– Chevis Hosea

Destination spa Miraval is set to buy the historic Cranwell Spa and Golf Resort in Lenox, Massachusetts, marking the brand’s first East Coast location and the first “full-blown” Miraval outside of Tucson.

“Cranwell is a great fit for us – it’s a large property where we can create the Miraval experiences,” Chevis Hosea, Miraval Group vice president of development told Spa Opportunities. “It’s got a great history, great architecture – the Berkshires are full of history, art and music, which fits our model very well. This will be our New England anchor.”

Miraval hopes to start redevelopment as soon as planning is approved in the next few weeks, and aims to have the resort open by late 2018 or early 2019.

The location is just a few miles from fellow Arizona-based destination spa Canyon Ranch, which operates a resort with a 100,000sq ft spa complex and resort less than three miles away.

“If you’re going into New England with a wellness resort, obviously Lenox is a well-known destination already,” said Hosea. “We just want to add to that experience. (Lenox) could be a real wellness destination.”

Hosea said Miraval’s decision to open a location in Lenox was based on extensive market research, and the fact that the Northeast US is a key market for its Tucson location. And while most guests fly to Tucson, Lenox is a driveable location from big urban centres like New York and Boston.

Set on 380 acres, Cranwell features several “cottages,” including a historic hilltop Tudor-style mansion, and a home once lived in by Harriet Beecher Stowe – famous for her anti-slavery novel, Uncle Tom’s Cabin – which remains part of the resort and is home to some of the hotel’s bedrooms.

Miraval plans to renovate every building on the property and “bring them up to Miraval standards,” said Hosea.

“Protect and preserve is the key there,” he said. “...It’s great at any resort to have some history to be able to celebrate.”

Four key new buildings are also planned.

A new lodging building will add 43 bedrooms, bringing the resort’s total to 148, and Miraval will also build an new 18,327sq ft (1,703sq m) spa with 35 treatment rooms from the ground up. The existing Cranwell spa will be converted to a fitness facility.

There are also plans for a new-build 12,003sq ft (1,115sq m) mindfulness and wellbeing building, which would house seven movement studios, 12 consultation rooms and seven clinic rooms, as well as an activity hub building. An organic farm for farm-to-table dining is also planned on-site.

Hosea said the Cranwell location will be modelled after the original Tucson resort, with the same extensive programming and most likely a few site-specific offerings.

Miraval recently opened its first location outside of Tucson at the Monarch Beach Resort in Southern California, though that is a Miraval Life in Balance resort rather than the full Miraval experience.

Miraval Group president & chief executive officer Steve Rudnitsky told Spa Opportunities then that the company had an aggressive expansion plan.

“The primary emphasis in terms of expanding the Miraval brand will be with other destination resorts, a la Tucson,” said Rudnitsky. “We know that...we can easily adapt this experience to the California wine country, the Colorado mountains, parts of New England, Hawaii, as well as parts of Florida.”

In the next five years, Rudnitsky said he’s “very confident” there will be another five to seven “full-blown” Miraval resorts in North America.

Sign up for FREE ezines & magazines
Destination spa Miraval is set to buy the historic Cranwell Spa and Golf Resort in Lenox, Massachusetts, marking the brand’s first East Coast location and the first “full-blown” Miraval outside of Tucson.
CLD,SAB,CPW,CAS,HHR,HOT,RST,PRO,DEV,INV,PHR
THUMB12114_793358.jpg

More News

1 - 15 of 68,010
04 Jul 2024
Edinburgh Leisure is launching a six-week introduction to Nordic walking as part of its award-winning Ageing Well Project. Offered via external funding and donations, Ageing ... More
04 Jul 2024
Third Space is celebrating the launch of its 11th club in London at the historic Battersea Power Station development. The new club is located at ... More
04 Jul 2024
Sound wellness company Swell has launched AI-generated music solutions for spas and hotels, scientifically proven to improve wellbeing. Founded by international DJ Brian d’Souza, Swell's ... More
03 Jul 2024
Happy staff make more profitable businesses is the message of Jetts CEO, Elaine Jobson’s new book High Performance through Happy People. Jobson will be travelling ... More
03 Jul 2024
Grand Hotel Son Net – a stylish, art-filled Mallorcan boutique hotel – has launched a brand-new spa and wellness area, after reopening in 2023. Reserved ... More
02 Jul 2024
The European College of Sports Science (ECSS) welcomes 3,000 academics to the University of the West of Scotland in Glasgow from today (2 July) to ... More
Life Fitness (UK) Ltd
Life Fitness (UK) Ltd
01 Jul 2024
According to research carried out in the US by YouGov, cost is the main reason for cancelling gym memberships, followed by a change of circumstances ... More
01 Jul 2024
Village Hotels has changed hands following a deal between the owner – an affiliate of KSL Capital Partners – and funds managed by Blackstone Real ... More
02 Jul 2024
The Global Wellness Institute (GWI) has released a new report emphasising the critical role of mental wellness in supporting overall mental health. Authored by GWI ... More
28 Jun 2024
In 2026, the traditional bathhouse experience will get a futuristic twist with the arrival of Submersive – an innovative concept combining classical spa therapies with ... More
28 Jun 2024
Lifestyle hospitality company Sbe is branching into longevity and wellness with a new brand of properties, the first of which will open in LA’s Century ... More
27 Jun 2024
F45 Training has become the first health and fitness operator to make its functional/HIIT group workouts available on Strava, the digital community with 125 million ... More
26 Jun 2024
PureGym has partnered with the British Heart Foundation to upload all of its defibrillators to The Circuit, which allows the ambulance service to access them ... More
26 Jun 2024
A new study by the University of Sydney is one of the first to objectively measure whether daily steps can offset the health risks of ... More
26 Jun 2024
Thirty one per cent of adults worldwide – approximately 1.8 billion people – did not meet the recommended levels of physical activity in 2022, according ... More
1 - 15 of 68,010
The Leisure Media Company Ltd
The Leisure Media Company Ltd