Simworx, a UK-based dynamic media-based attractions manufacturer, has appointed Mark Whittaker to the role of sales manager for Family Entertainment Centres (FECs) and Location-Based Entertainment (LBE) venues, following significant growth and demand from these sectors over the past year.

Something of an industry veteran, having worked in the attractions industry for more than 15 years, Whittaker, who has previously served as sales manager for both the Immotion Group and Elton Amusements, will be responsible for expanding Simworx' FEC/LBE product range as well promoting existing products, such as the Immersive Adventurer and 4D theatre.

Whittaker said: "I'm really happy to be joining Simworx, it's a company I have always had a lot of admiration for. I'm looking forward to showing everyone what we have to offer."

Simworx has recently installed a number of FEC-friendly attractions at the National Geographic Ultimate Expedition Centres in China and Mexico, and has installed its 4D Cinema attractions at the Nickelodeon Adventure FECs in Madrid and Murcia.