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Lucozade features British rugby on its point of sale
By Kate Corney
Job opportunities
London South Bank University
£31,396 to £34,557, inclusive of £4,952 London Weighting
location: Southwark Campus, United Kingdom
East Devon District Council
£41,418 - £48,474pa + local govt pension + benefits
location: Honiton, Devon, United Kingdom
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GlaxoSmithKline Consumer Healthcare (GSK) is featuring rugby ambassadors from England, Scotland and Wales as part of a Lucozade campaign.
Lucozade Sport, an isotonic carbohydrate-electrolyte drink, has also been named a partner of the Rugby Football Union.
Players Chris Robshaw (England), Richie Gray (Scotland) and Leigh Halfpenny (Wales) appear on Lucozade Sport posters and point of sale material for gyms and clubs as part of a £1million investment on outdoor and digital activation, timed to coincide with the RBS 6 Nations.
The in-store material will be tailored to feature the ‘hero’ player for each country and is designed to deliver maximum standout and shopper engagement.
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Company Details
GlaxoSmithKline / GSK
GlaxoSmithKline (GSK) is a world leading research-based pharmaceutical company.
Address
980 Great West Road, Brentford, Middlesex TW8 9GSTelephone
+44 (0)20 8047 5000Website
www.gsk.comGlaxoSmithKline Consumer Healthcare (GSK) is
featuring rugby ambassadors from England, Scotland
and Wales as part of a Lucozade campaign.
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