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Spurs star Harry Kane to front new summer physical activity campaign
Tottenham and England star striker Harry Kane is to head up a new summer physical activity campaign to get Britons moving.
The partnership between Kane and Lucozade Sport – dubbed ‘Summer of Movement’ – will see a two-month long giveaway of wearable technology to inspire exercise as the England men’s Football team heads to Euro 2016 in France.
“Working hard to get more people active and healthy is extremely important in my life and activities like this Summer of Moving campaign are vital for getting the country up and about,” said Kane.
“Being able to maintain high levels of hydration are key aspects that have helped me develop my career in football so giving others the opportunity to do the same is special.”
As part of the push, a Fitbit Charge HR worth £120 will be won every 90 minutes from 23 May to 22 July, with consumers able to redeem online codes found on Lucozade bottles.
Additionally, a partnership with Tesco will offer the opportunity for footballers to win free pitch time on Lucozade Powerleague 5-a-side pitches across the UK.
A spokesperson told Health Club Management that “a more developed campaign” with additional ways to encourage activity will be announced shortly.
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