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Les Mills signs deal with Hero Wellbeing
Fitness tech and services company Hero Wellbeing will make the Les Mills On Demand available across its technology platform and live classes in the UK.
Hero, which currently operates mainly in the corporate fitness market, will also be looking to launch Les Mills live classes within its forthcoming Performance Hubs, which will be launching across the UK in 2019.
Wendy Coulson, CEO of Les Mills UK said: “When we learnt about the vision Hero has for transforming the way companies and employees view corporate wellness, we knew we wanted to be part of this.
"We share a common goal of creating a fitter planet and we are proud to be the group training partner for Hero Wellbeing.
"The Les Mills On Demand service has a rapidly growing subscriber base and more than 500 workouts available, which is why we believe that this service, coupled with Hero's technology platform has all the right components to make this a successful partnership."
Joe Gaunt, CEO of Hero Wellbeing, added: “We know that more and more people are choosing to work out at home as well as within the gym environment so it’s important that we can offer the same great experience wherever they choose to train.
"The Les Mills On Demand service gives non-gym users the opportunity to get an effective and enjoyable workout at a time and place that suits them thus removing barriers to physical activity. We’re thrilled to have Les Mills on board as a partner and look forward to working with them.”
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