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Legend enters Dragon
Crown Sports has announced a national rollout of the Legend Club Management System across all 21 of its Dragons Health Clubs.
Commenting, Crown says it sees Legend as integral to its aim of improved consistency of membership systems and enhanced professionalism.
Andy Lelean, Head of IT for Dragons Health Clubs, says: “Many of the membership management systems on the market offered an impressive menu of products but we soon recognised that the Legend solution could provide the consistency of product we required to bring all the Dragons Clubs in line."
Ingrid Hay, Legend Operations Director, added: “One of Legend's unique selling points is the ease of installation across a group, resulting in minimum disruption to daily operations. Crown were very impressed with our rollout across 70 LA Fitness sites last year and they felt confident in our ability to do the same for the Dragons clubs."
The Crown Sports portfolio was developed through the acquisition of a variety of club groups which had resulted in a range of different member management systems, hence the company's desire to install a single system.
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