Kate Moss enters wellness market with self-care brand Cosmoss

Supermodel Kate Moss has announced plans to branch into wellness with a new self-care brand named Cosmoss.

Set to launch on 1 September, Cosmoss is described as ‘self-care created for life’s modern journeys’.

Although the brand is yet to confirm what products or commodities it will offer, its introductory email blast suggests skincare and fragrance will be part of the line-up.

Moss commented: “Cosmoss draws on my life experiences and journey of discovery and transformation. It’s a celebration of every day exactly as it is, with all its imperfections.

“Each product has been meticulously crafted with wellbeing in mind, using potent, natural substances. Each ritual opens the door to balance, restoration, and love; each fragrance and infusion re-centres and completes.”

Moss is one of a growing swathe of celebrities – such as Gwyneth Paltrow, Kourtney Kardashian, Victoria Beckham and Miranda Kerr – to make a stake in commercial wellness in recent years.

Previously synonymous with the British rock’n’roll party scene in the 90s, Moss recently told the BBC that she’s discovered the joy in gardening, yoga and going to bed early.