Holmes Place teams up with Just Promotions

As part of this year’s Commit to Get Fit campaign Holmes Place Leisure Management has teamed up with Just Promotions to run a member challenge throughout the duration of the campaign.

New members at Holmes Place facilities will be automatically entered into the Tour de France Challenge and encouraged to achieve awards and prizes at "milestone" markers, based on repeat visits.

Sean Healy, marketing manager for Holmes Place, said: "The Tour de France was chosen as the theme of the campaign for two reasons.

"First of all it runs throughout July simultaneous with CTGF and secondly the association with "Le Tour" lends itself to some excellent theming opportunities for members and staff alike."

Just Promotions are supporting the campaign through sponsorship and by providing prizes for the best performing club each week. Andrew Hammond, director of Just Promotions said: "We will be project managing the campaign through the collation of results and the provision of a weekly Race Commentary, hi-lighting the week’s Yellow Jersey holders and those with saddle sores or flat tyres!

"It’s just a bit of fun really but it is hoped that this will encourage facility managers and their teams to motivate more members to stick to their programmes and to build new habits through exercise."

The Challenge will be operating in 14 Holmes Place facilities across the UK. Details: Sean Healy +44 (0)20 7786 7360