Hilton retail site to sell eforea products

Hilton Hotels and Resorts (HHR) has announced that its hiltontohome.com retail website is to offer skincare and beauty products from its global spa concept, eforea: spa at Hilton.

Peter Thomas Roth; Kerstin Florian; LI'TYA; and VitaMan products, which are used across Hilton's eforea estate, will be on sale to consumers through the website from 25 November.

The eforea: spa at Hilton concept was launched by HHR in October 2010 and currently has seven locations at hotels around the world,, with a further 90 in the development phase.

Tyra Lowman, senior director global spa brands, luxury and full service, Hilton Worldwide, said: "The start of the holiday gift-giving season is a perfect time to share our most popular eforea: spa at Hilton products.

"The eforea concept strives to help our guests emerge brighter and we hope our carefully curated product collection helps shoppers bring what they love about eforea: spa at Hilton into their everyday lives."