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Kaia FIT building “community for women”
US-based women-only Fitness chain Kaia FIT has opened its latest club in Santa Clarita, California, bringing the total number of sites to 56.
Based on a franchise model, Kaia FIT is marketed as an all-inclusive lifestyle system, composed of year-round group fitness and nutrition programmes “designed for women, by women”.
Developed by fitness entrepreneur Nikki Warren, memberships include physical assessments, meal plans, nutritional guidance, and the promotion of healthy and active lifestyles by being a part of a team.
Exercise is offered through a range of group programmes such as Brik – a six-week boot camp which includes fitness assessments – and Core Sessions, which focus on maintaining and building on the accomplishments achieved during Brik sessions.
There’s also group training for those wanting to prepare for triathlons, or 5k and 10k runs, as well as the more holistic Kaia Flow, which combines mind and body with a power yoga and core strengthening alongside pilates-style techniques.
Suppliers include ELIVATE and EZ Flex Sports Mats.
“Kaia FIT provides more than just a place to work out,” said Warren. “Rather, it’s a guided holistic approach to health focused on results, camaraderie and commitment.
“We’re a community. We offer friendship, support, nutrition and a safe place for women.”
Kaia FIT aims to attract women of all ages and levels of fitness, with introductory rates of less than US$100 (£76.4m, €91m) for the first month, followed by monthly memberships of US$129 (£98.6m, €117.4m).
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