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Fitness legacy campaign launched by Scottish government

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The Scottish Government has introduced 'Fit in 14', a campaign designed to inspire people in workplaces throughout the country to get more physically active.

Launched by Commonwealth Games and Sport Minister Shona Robison, the initiative forms part of Scotland's first ever national Physical Activity Implementation Plan, A More Active Scotland – Building a Legacy from the Commonwealth Games.

Explaining the rationale behind it, Ms. Robison said: "The benefit of the 'Fit in 14' campaign is that we don't expect people to run a marathon or join a gym.

"However, small measures like taking the stairs instead of the lift, or going for a walk during a lunch break are great steps forward towards a healthier lifestyle."

The scheme has been developed in consultation with NHS Health Scotland and other key partners and focuses around five areas: Environment, Workplace Settings, NHS & Social Care, Education Settings and Sport & Active Recreation, identifying key milestones within these for a 10 year period after the XX Commonwealth Games in Glasgow this summer.

Organisations of all sizes across Scotland are being encouraged to get involved, with supermarket giant Asda - employing more than 20,000 people - being the first organisation in the country to pledge its support.

Feroz Pater, Head of People at Asda, commented: "We know that our people are one of our greatest assets and with a big year of sport ahead - including the Commonwealth Games and the Ryder Cup - 2014 is a perfect opportunity to encourage our colleagues and customers to make physical activity part of their daily life."

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The Scottish Government has introduced 'Fit in 14', a campaign designed to inspire people in workplaces throughout the country to get more physically active.
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