Esporta urges members to RETURN

Health club chain, Esporta, has announced it will be running its RETURN promotion for a second time after the scheme’s success earlier this year.

The initiative was launched on 29 March for four weeks and challenged members to visit their club 10 times within the period, with those doing so receiving two guest passes and being entered into a prize draw to win a rugby weekend for two.

The prize included tickets to the international game of the winner’s choice, five-star accommodation and £400 spending money.

The promotion was in response to Esporta research which showed attendance was the key driver to member retention, with members who visit at least once a week in the first two months being twice as likely to still be members 18 months later.

Nearly 9,000 Esporta members took up the RETURN challenge.

The promotion will take place at Esporta clubs nationwide again in June.

The scheme is being run in association with Lucozade Sport and Lucozade Sport Hydroactive.