Early bird
tickets
available now!
The Leisure Media Company Ltd
The Leisure Media Company Ltd
The Leisure Media Company Ltd
Leisure Opportunities
Job search
Job Search
see all jobs
Latest job opportunities
star job
Fife Sports and Leisure Trust Ltd
£56,107.80 - £63,165.86pa + benefits
Dunfermline, Scotland
London South Bank University
£31,396 to £34,557, inclusive of £4,952 London Weighting
Southwark Campus, London
East Devon District Council
£41,418 - £48,474pa + local govt pension + benefits
Honiton, Devon
Bolton Arena
£Competitive + pension + benefits
Bolton, Greater Manchester
Heritage Great Britain
c£70,000 + benefits + relocation support
Snowdonia, North Wales

Exclusive: Dubai Parks & Resorts to boost region's tourism aspirations ahead of 2020 Expo

Job opportunities
Heritage Great Britain
c£70,000 + benefits + relocation support
location: Snowdonia, North Wales, United Kingdom
more jobs

Matthew Priddy, chief technical officer for the US$2.9bn (€2.6bn, £2bn) Dubai+Parks+{and}+Resorts'>Dubai Parks & Resorts development opening later this year, has said that the mega-resort’s launch will kickstart a tourism influx in the emirate as Dubai gears up for the 2020 Expo.

With hotel occupancy booming and Dubai on target to attract 20 million tourists annually by 2020, the Dubai Tourism Authority sees under-development theme parks including Dubai Parks & Resorts, IMG Worlds of Adventure and Fox World Dubai as crucial in maintaining visitor numbers after the 2020 World Expo.

“This I think is kicking off that whole 2020 frame of mind here in Dubai, said Priddy speaking exclusively to Attractions Management. “For our first year we’re predicting 5.5 million visitors. As Dubai’s place on the map grows, by the time we get to 2020 we think we’ll be exceeding those numbers.”

Priddy – who has worked for more than 35 years in the theme park industry, spending 21 years with Walt Disney Imagineering – will have worked on 10 theme park projects from the ground up when the resort opens, with Legoland+Dubai'>Legoland Dubai, Motiongate and Bollywood Parks being parks 8,9 and 10. The industry veteran is heading up a team of 40 who have more than 500 years of theme park experience between them.

“It’s important that any country in this region diversifies their economy,” said Priddy. “Dubai is more widely known for its real estate, to some extent its oil, and now it's going to be known as a tourist entertainment destination. We think it’s very sustainable.

“There were a couple of factors in selecting Dubai for the resort. The infrastructure was one of them. We have the hotels, we’ve got great airline services and the ability for us to absorb that many guests is essentially already there. In addition there really aren’t any multi-day mega resorts like this in the region. The closest would be EuroDisney but in terms of the Orlando-like effect there’s nothing like it within a 6-10 hour radius by air. That makes the destination.”

In recent weeks, the heads of the UAE’s leading theme park developments have hailed the potential of Dubai emulating Orlando and becoming an international theme park hub.

“There are numerous parks and developments currently in the region and we don’t consider them competition, we consider them complementary” said Priddy.

“Just like Orlando, which is a destination city for theme parks, that’s what is going to end up happening here in Dubai. I can think of half-a-dozen theme park projects under development in the area, not to mention the 2020 Expo. We look at those projects as complementary as they make people looking for that destination stay maybe a week as opposed to a couple of days. When that critical mass is in play then you’re going to have a regionally beneficial development from a both tourist and economical standpoint.”

The resort will be the largest in the Gulf region, using world class ride developers for its parks, including Mack, Gerstlauer, ETF, Zamperla, S&M, Dynamic Attractions, Holovis and Simworx. Harnessing the experience of these industry experts, the three under-development parks will use a tried-and-tested method rather than an experimental approach.

“On the ride side of things, one of the things we did at Disney was invent on the critical path,” continued Priddy. “Here we’ve chosen not to do that. We’ve chosen to go with state-of-the-art systems that we know have been installed elsewhere and have been operated effectively but still bring you that world-class experience.

“We have roughly 85 shows, rides and attractions across the three parks. All the rides are purchased – we have 10 of them being installed as we speak. We are on budget and we are on track with all three parks for our opening date of October 2016.”

Sign up for FREE ezines & magazines
Matthew Priddy, chief technical officer for the US$2.9bn (€2.6bn, £2bn) Dubai Parks & Resorts development opening later this year, has said that the mega-resort’s launch will kickstart a tourism influx in the emirate as Dubai gears up for the 2020 Expo.
TOU,TVL,TAW,VAT
117037_648508.jpg

More News

1 - 15 of 68,046
23 Jul 2024
Bavarian destination spa and hotel Schloss Elmau is looking to celebrate the joy of dance by becoming the first wellness destination in the world to ... More
23 Jul 2024
Fitness-focused hospitality brand and management company Equinox Hotels has announced plans to open a modern new resort on the coast of the Gulf of Aqaba ... More
23 Jul 2024
Finalists for the UK Active Awards 2024 have been announced. Winners from across the 14 categories will be revealed at a ceremony at the International ... More
23 Jul 2024
Midlands-based boutique operator, MK Health Hub, has launched a Pilates-inspired concept called MK Reformed, with plans to franchise. The first MK Reformed has opened in ... More
22 Jul 2024
Plans have been unveiled for La Maviglia, a new luxury resort and expansive medi-spa set to open in Italy's Puglia region, renowned for its Primitivo ... More
22 Jul 2024
US health and fitness giant, Planet Fitness, which flagged plans to launch in Spain back in February, has today (22 July) officially announced the opening ... More
Life Fitness (UK) Ltd
Life Fitness (UK) Ltd
19 Jul 2024
Auberge Resorts Collection will launch its first UK property and destination spa in Mayfair, London, in 2025, following a deal with UK-based global private investment ... More
19 Jul 2024
Urban Gym Group CEO Neil Randall talks in this month’s HCM about how being passed over for promotion taught him the resilience to power through ... More
19 Jul 2024
A large new mineral springs destination has launched in Texas, inspired by some of the world’s most famous hot springs – such as Jordan’s Dead ... More
18 Jul 2024
Boxing and strength franchise UBX has taken a step closer to realising its ambitions to be the largest boxing provider in the Middle East by ... More
18 Jul 2024
Fitness International has announced the acquisition of XSport Fitness, adding to its portfolio of brands, which includes LA Fitness, Esporta Fitness, City Sports Club and ... More
18 Jul 2024
A thought-provoking, US national probability study, The WELLSurvey™, has revealed that the majority of Americans now include several health and wellness practices in their everyday ... More
17 Jul 2024
Community Leisure UK (CLUK) and The Richmond Group of Charities have joined forces to support charitable trusts and social enterprises in strengthening their programmes for ... More
18 Jul 2024
US integrative wellness brand The Well has named Ariella Willoughby as its new VP of operations, aiming to drive significant growth and operational success across ... More
17 Jul 2024
Mental Health Swims has been awarded almost £18,000 of lottery money to extend its mission to support mental health through swimming. The community organisation was ... More
1 - 15 of 68,046
The Leisure Media Company Ltd
The Leisure Media Company Ltd